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Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
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WVU Marketing Communications Today

West Virginia University

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Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth St ...
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SuperPotion™ est un podcast destiné à aider les entrepreneur·e·s, startupers, créateurs et créatrices de la filière Boissons, Bières, Vins & Spiritueux. 🔮⚗️🌕 → Site officiel (https://superpotion.fr) → Ebook "Lance ta SuperPotion avec succès" (https://superpotion.fr/lance-ta-superpotion-avec-succes-un-guide-branding-complet-pour-developper-consciencieusement-ta-marque-de-boisson/) → Ebook "Le guide complet des 12 archétypes de personnalité pour créer ta marque archétypale" (https://12archetyp ...
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Online Courses Made Easy | Create a Course, Effective Communication & Messaging, Marketing for Beginners, Grow Your Audience

Robbin Kent | MA Psychology, Educator, Course Creation Coach, Marketing Strategist, Business Coach for Women, Christian Entrepreneur

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***TOP 2% Global Podcast!*** Are you wondering if anyone will even buy your online course? Are you still in the initial stages of building an audience for your online course? Do you struggle with knowing the best way to market your course? You thought about creating an online course… but you find yourself staring at the computer screen again and again… wondering where do I start? I am thrilled you’re here! This podcast will give driven course creators the steps you need to create the right a ...
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show series
 
Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me. Make sure to catch Episode 131, where we dive deep into understanding the customer journey. Trust me, h…
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Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve? In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience. Let's Go & Grow, My F…
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Are you struggling to connect with your audience or confused about why your course isn't selling? In this episode, I get real about my own course launch failures and what I learned from them. We discuss how misguided messaging and failing to set the right foundation nearly derailed one of my courses. I share personal stories from my first successfu…
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School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers’ purchasing decisions. In an extended Rants and Raves, Jaguar’s controversial new rebrand is put under the microscope…
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Ever wondered how to craft email subject lines that actually get opened? In this episode, I dig into email subject lines and share my personal strategies to boost your open rates. Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate! Let's Go & Grow, My Friend! ✨Ready to create a course y…
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L'épisode annuel et tant attendu des tendances boissons de SuperPotion™ est enfin disponible ! Découvrez en exclusivité les tendances qui façonnent l'industrie des boissons en 2025. De l'essor du "Sober Curious" porté par la Gen Z aux innovations en matière de boissons fonctionnelles, cet épisode décrypte les mutations profondes du secteur. Nous ex…
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How does your environment affect your ability to grow, both personally and professionally? In this episode, I dive deep into John Maxwell's concept of the "Law of Environment" from his book 15 Invaluable Laws of Growth. We explore how your surroundings can either stifle or supercharge your growth, the importance of a positive attitude, and why it's…
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Ever get overwhelmed by email marketing? Not sure how to get started or what types of emails to send? Trust me, I used to feel the same way. In this episode of "Online Courses Made Easy," I'll break down email marketing basics to help you connect with your audience without the stress. Let's Go & Grow, My Friend! ✨Ready to create a course your audie…
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Are you curious about why people listen to you? Or how you can build credibility in your communication? In this episode, I dive deep into personal growth with insights from John Maxwell's book, "The 16 Undeniable Laws of Communication." Since episode 133, we've been focusing on personal growth, and today we continue that trend by exploring key nugg…
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How well do you know your audience? Are you connecting with them like a BFF? In this episode, I share why building a strong connection with your audience is crucial for your course's success. I'll break down the top 5 reasons why tuned-in conversations and focused messaging can make all the difference in your marketing and course creation journey. …
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Ever struggled with seeing the value in yourself or wondered how your self-image impacts your ability to create and sell an online course? You're not alone! In this episode of "Online Courses Made Easy," we're digging into John Maxwell's "The 15 Invaluable Laws of Growth," specifically focusing on the Law of the Mirror. Discover 10 actionable ways …
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Curious about what truly sets you apart from others doing the same thing? Ever wondered why your messaging matters so much when creating an online course? In this episode, I share how to create a true transformation for your student with your words. I'll guide you through two essential layers – the straightforward value-driven content and the deepe…
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Ever wondered how to truly reach your potential or how personal growth ties into becoming a better course creator? In today’s episode, I dive deep into John Maxwell’s "The 15 Invaluable Laws of Growth," specifically focusing on the Law of Awareness. I share my own insights and challenges about dreaming big and knowing where you are versus where you…
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School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appoint…
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How do you start conversations without feeling awkward? Are you an introvert who's looking to improve your communication skills? Jenna shares excellent tips for introverts and extroverts on avoiding that awkward silence in conversations and even more tips on today's interview here on the podcast. Here are the links we mentioned in this podcast epis…
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Are you ready for a ripple effect ... strengths are amplified, weaknesses are managed, and businesses flourish, all because of intentional growth? Did you know that procrastination has been dubbed one of the biggest dream killers? In the episode, we discuss how saying "I'll do it later" can derail your success and how taking action now can put you …
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Wondering how to find the time to get started? Feeling overwhelmed by the thought of creating your online course? In this episode, I break down 4 of my favorite time-saving tips to help you finally bring that course idea to life. I'm sharing the biggest hurdles that aspiring course creators face: finding the time to actually create a course. ✨Ready…
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Have you ever wondered how personal growth can fuel your business success? Or how focusing on yourself first can lead to serving your students better? I share my journey and insights on shifting focus from merely growing to truly thriving, inspired by John Maxwell's “15 Invaluable Laws of Growth.” Together, we'll explore growth gaps like perfection…
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Ever feel stuck trying to get real feedback for your online course? Need some solid testimonials to show off the benefits of what your solutions? In this episode, I’ve got you covered with 9 super practical tips to gather awesome feedback and glowing testimonials from your students. Whether it’s your first course or you’re gearing up for another la…
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Struggling to figure out the next step for your potential clients? Wondering how to take them from just knowing you exist to becoming your biggest cheerleader? In this episode, I break down the 5 key stages of a customer journey: Awareness, Consideration, Decision, Retention, and Advocacy. I'll help you understand how to guide clients through each …
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Do you have a million ideas for online courses but feel overwhelmed about where to start? Are you struggling to focus on one specific area you’re passionate about? In today's episode, I share with you 4 things to consider to help you decide how many courses you should have depending on your stage of business. Let's Go and GROW, My Friend! ✨Ready to…
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Ever found yourself hyped up to market your new online course, only to hit roadblocks you didn't see coming? I've been there too, and it can be super frustrating. In today's episode, I share 4 common mistakes that you want to avoid, so that you can save time and brain space in marketing your course. ✨Ready to create a course your audience will actu…
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Are you confident that your messaging is hitting the mark? Want to know how to ensure it's speaking directly to your audience? In this episode, I'll share 5 key ways to evaluate if your messaging is working—examining everything from engagement and conversion rates to understanding your audience's pain points and ensuring you have quality leads. I'l…
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Have you ever taken a moment to reflect on how far you've come and what unique gifts you have to offer? Do you set clear intentions for your year to stay on track? On today’s special episode, it's my 51st Birthday, and I'm thrilled to be sharing it with you. I dive into the importance of reflection, embracing our unique talents, and setting intenti…
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BONUS Episode: I ask my students often what is their why! What is your driving force to make this course a reality? Come celebrate my birthday with me, as I given you more insight on my passion that continues to grow with every birthday! In today's episode, I’m taking a little detour to share my personal journey with you. From overcoming obstacles …
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School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless rel…
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Dans cet épisode captivant, plonge dans les coulisses de la création d'une boisson fonctionnelle qui cartonne auprès de la Gen Z. De l'importance de la communauté (Twitch, Instagram, Tiktok) au défi du marketing authentique, Roxane partage son expérience unique d'influenceuse devenue entrepreneure. Un épisode incontournable pour comprendre les nouv…
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Curious about techniques to boost your course's completion rate? Ever wondered how to make sure people not only buy your online course but actually complete it? In this episode, I dive into 4 strategies that go beyond just creating and marketing your course, but focusing on ensuring students finish what they start. ✨Ready to create a course your au…
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Wondering how to overcome the fear of failure and embrace the journey of imperfection? In this episode, I share how to have a mindset shift that can transform your course creation journey. Course creators at all levels struggle with some type of mindset struggles. Today I share strategies to make the shift so you can change lives. Let's Go & GROW, …
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Are you struggling with clarity on what exactly your online course should focus on? Do you have an overarching topic but are unsure of the specific angle to take? In this episode, I dive into an activity designed to help pinpoint your core message and find your "why." I share my personal experiences of narrowing down my main idea and reveal 3 criti…
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Are you struggling to pinpoint your clients' pain points? Wondering how to transform those pain points into a solid course outline? In this episode of, I walk you through the crucial steps of turning your clients' struggles into a compelling course promise. Let's Go & GROW! ✨Ready to create a course your audience will actually buy? But… You’re stru…
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Curious about the secret ingredients that can lead to successful course conversions? In this episode, I break down the essential elements of building genuine connections with your audience using the 3 C's: Conversation, Connection, and Conversion. Discover actionable tips and strategies for each step, learn how to build a quality audience, and hear…
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How can you refine your course messaging to attract the perfect audience? What are the top 3 ways to improve from your 1st launch to your 2nd launch? In today's episode, I help Samanta refine her message, understand if she has a leak in her marketing funnel, and how to create a clear customer journey. Let's dig in and elevate your own course! *Conn…
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Are you struggling to figure out exactly what your online course should cover? Feeling overwhelmed with all the ideas running through your brain? Let's talk about 2 steps to create the impact you want to make and whom you’re passionate about serving. Ready to Go & Grow, My Friend? ✨Ready to create a course your audience will actually buy? But… You’…
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Dans cet épisode de rentrée du podcast SuperPotion™, j'ai eu le plaisir de recevoir Elodie Swanberg, entrepreneure passionnée qui bouscule les codes de l'apéritif avec sa marque Finote. Son parcours illustre parfaitement les défis et les opportunités qui se présentent aux innovateurs dans le secteur des boissons. Découvrez comment cette entrepreneu…
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Are you curious about how to connect with the right audience, even on a tight budget? In this episode of Online Courses Made Easy, I'm sharing 3 actionable strategies to help you get started TODAY! I know you have a course in mind and you want to find your audience. Let's Go & Grow, My Friend! In this episode, I share my absolute favorite email pla…
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School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate…
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Does the thought of creating a sales funnel for your course seem overwhelming? Don't know where to start? In this episode, I'm sharing 4 tips for effective sales funnels and how you can create a simple one for your online course. Don't let the term "sales funnel" intimidate you; I've broken it down into 4 manageable tips that will help you guide po…
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Is your email list full of subscribers who no longer engage with your content? Not sure how to identify and remove inactive subscribers? In this episode of "Online Courses Made Easy," I share the steps maintaining a high-quality email list and how it can directly impacts your business success. I walk you through the simple process of identifying an…
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Are you struggling to stand out in a crowded market? Wondering how to ensure people know, like, and trust you? In today's episode, I'm sharing 3 key strategies to help you shine and attract your ideal audience. I'll explain the concept of a unique selling proposition (USP) and how it can set you apart. Imagine receiving messages from your audience …
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Feeling overwhelmed by your online course creation? Unsure of where to start or how to manage your time effectively? In this episode, I’m here to share 3 practical strategies to help you move past that overwhelming roadblock and get your course creation journey back on track. Are you ready, my friend? Let's Go & Grow! ✨Ready to create a course your…
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Are you ready to know how to finally get started? Maybe you have been thinking about starting, but you are so confused. Christine tells how she decided it was time to make progress on her course idea and how she did exactly that! Let's Go & Grow, My Friend! Connect with Christine Czock at https://joyfilledservice.com. ✨Ready to create a course your…
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Want to know how to speak your audience’s language and make them go, "Oh my gosh, she's in my head!"? Struggling to figure out what to post, write in emails, or say on your sales page? In today's episode, I tackle how to be your own copywriter without needing professional skills. We dig into 3 key strategies that will help you create the right mess…
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Have you spent hundreds, maybe thousands of dollars on courses to create and launch your own course... but you still haven't started, because you are just so overwhelmed? In this episode, you get to hear how Michelle finally started creating her course after being on the struggle bus for 2 years. She found exactly what she needed to make her course…
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Overwhelmed by the thought of writing your own sales page copy? I used to be, too! In this episode, I'll walk you through 8 essential elements that will make your sales page not just good, but high converting. I know you have worked hard on creating your online course, so let's make sure people understand what you have to offer! Let's Go and Grow, …
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Do you want to ensure that your course will resonate with your audience? Are you like me and so many other course creators out there? Do you have a million course ideas buzzing around in your head, leaving you wondering which one to tackle first? Validating your course idea before you dive into creating it is not just a smart move—it’s essential. I…
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