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Speak Like a CEO is the leading podcast on CEO communications. It’s hosted by CEO and bestselling author, Oliver Aust and digital consultant, Lena Carlson. Every week, they speak to an inspiring leader, founder or entrepreneur about leadership & communications. The podcast was launched in 2018 and since then, Oliver and Lena have spoken to over 100 guests including Waldemar Zeiler (Einhorn & Unfuck the Economy), Christain Knolle (Ecosia) and Sabia Schwarzer (Allianz). If you like the podcast ...
 
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The VC scene is male-dominated, and more diverse investment opportunities are being overlooked. Our podcast guest concluded that there is significant potential for financial returns and making an impact at the same time. In February 2021 Gesa Miczaika set off with her joint angel investor Bettine Schmitz from Auxxo Beteiligungen to initiate Germany…
 
Some stories just make you sit up and listen. Today’s episode features Tamaz Georgadze, co-founder and CEO of Raisin, the leading marketplace that links private investors to savings products from all over Europe. Tamaz became a chess master at 4, started university at 15 and held two PhDs before most one of us knew what we wanted to do with our liv…
 
What started as a passion project by two economics graduates in 2013 now reaches 30 million users each month on multiple channels. This week’s guest is Mengting Gao, the impressive CEO of Kitchen Stories. She built a global brand in the very crowded online cooking market with her co-founder Verena Hubertz. What a story! First they were rejected by …
 
Why do nine out of ten startups fail? What differentiates a future unicorn from your run-off-the-mill startup? More often than not, the answer is communications. As Ben Horowitz points out, “As a company grows, its biggest challenge always becomes communications.” Clearly, no raging success has been built on bad communications. Given the magnitude …
 
Psychedelics are back. And thanks to scientific discovery there are high hopes that these substances will treat depression, addiction and help in other categories of mental illness. Science is one thing. Building a business in a this arena is still highly controversial and even illegal in many countries. This is definitely a challenge that requires…
 
Michael Wax is the co-founder & CEO of Forto, a Berlin based unicorn that is driving digitalisation and decarbonisation in a sector that is the backbone of the global economy - freight forwarding. Not only is the fast-growing company, formerly known as FreightHub, a top-ranked employer. Michael is also an outspoken CEO who is on a mission to shippi…
 
Are you as relaxed as the Dalai-Lama in front of a camera? Pulitzer Prize Finalist Piotr Pilat knows how you can achieve that state. Having interviewed personalities such as the Tibetan spiritual leader and Richard Branson as well as reporting from conflict areas worldwide for Reuters, he is now on a mission with HeyViz to empower you to create qui…
 
Change is hard. Getting someone else to change is even harder. So how can you convince someone to become your customer when it really matters? Jan Rabe, co-founder and CEO of of three companies - Wechselpilot, RABOT Energy & RABOT Charge - knows how to persuade us to do the right thing. Most notably, Wechselpilot is a thriving German start-up that …
 
How can I create an irresistible brand? Every founder is looking for an answer to this question. With a strong brand, it becomes easier to attract top talent and the right kind of customer. You can charge more for your product or service, generate higher margins and grow your company faster. As a founder, you want to take your brand seriously from …
 
Videos have become a cornerstone of CEO communications: for media interviews, brand building, pitches, social media content and internal communications. Videos create awareness, build trust and boost sales. Yet, many CEOs still shy away from stepping in front of the camera. With the experience of over 1000 media interviews and having coached profes…
 
Our guest today turned his Veganuary into a thriving business with a purpose. For Jan Bredack, Founder and CEO of Veganz - the brand leader for plant-based food - eating vegan is more than a nutritional choice. It is a path to better health, animal welfare and climate protection. When Jan swapped his career at a luxury car maker for the chopping wa…
 
Only 7% of what you say matters, but your voice accounts for 38% of the first impression you make. So, how come that dating apps are voice-less? Not anymore. Our guest today is the co-founder and CEO of Wayvs, an audio dating app that combines the magic of voice and the efficiency of audio communication. With her Co-founder Julian Krahnen, Franzisk…
 
Can a brand make all the difference? Yes, it can! Robert Ermich is a passionate and successful serial founder and investor. He masterminded DeinHandy, a portal for mobile phones, which he scaled to market leadership and a successful exit. To a large extent, the success of DeinHandy was built on the brand he built there which received two „German Br…
 
Traditional recruitment is over while companies experience The Great Resignation. In this special episode Oliver talks with Konstanty Sliwowski, founder and CEO of Caissa Recruitment about the rising role of employer branding to attract and retain top talent. Tune into this episode to find out 📺 How talent perceives potential employers 🔝 How to upd…
 
In today’s episode we speak to Jonathan Romley, co-founder and CEO at Lundi. Lundi helps companies scale their global hiring. After running companies on three continents Jonathan realised that we need to rethink labour mobility and enable employers to have access to the world's top talent through one platform. Whether you’re in need of an engineer …
 
Double Dynamite: Today’s episode features two entrepreneurs solving the biggest pain points for #freelancers: finding customers and managing finances. And to do this successfully, sustainably and on scale, both have built highly engaged communities. We talk to Vincent Huguet, Co-CEO and founder of Malt, an Airbnb-style marketplace that connects emp…
 
How can I inspire as a CEO? How do I communicate in an age-diverse company environment? And do female CEOs face other communication challenges than their male colleagues? Irina Crisan, founder and president of the WHU Women in Business Club invited Oliver to answer these and more questions in depth in today’s special episode: the recording of a #St…
 
Amy Wilkinson is a lecturer at Stanford Graduate School of Business, a bestselling author, keynote speaker and former White House advisor. She is also the founder and CEO of global innovation company Ingenuity and Chair of the Board of Grover. We reached out to Amy because we are truly enjoyed her excellent and extremely well-researched book “The C…
 
Robert Klanten, founder and CEO of gestalten, has been a key figure in the global creative industry for more than a quarter of a century. gestalten collaborates with the biggest names in the creative world and is known and loved by millions around the globe for its iconic illustrated books. In this wide-ranging episode Robert talks about books, the…
 
For top management working with a coach is the norm. The platform Sharpist makes this possible for others in an organisation, so that the entire corporate culture can change for the better. The Berlin-based startup uses artificial intelligence to match managers with coaches. Founder Hendrik Schriefer came up with the idea while working on his maste…
 
Her company is set to become Germany's first female-led unicorn. Eva-Maria Meijnen is the co-CEO of PlusDental. The Berlin-based start-up has digitalised the entire dental correction process: from making the appointment to planning the treatment, from follow-up checks to billing, each step is carried out on their self-developed digital dentistry pl…
 
How to Become a Thought Leader: The 9 Steps to Level Up Your Communication Game and Become Unignorable. Traditional paths of corporate communications and public relations do not have the same impact as they did yesterday. Oliver prepared an episode for you packed with the information you need to turn yourself into a leading voice in your industry. …
 
You can directly improve your brain function with supplements, and Fabian Foelsch is here to tell us all about it. Fabian is the CEO and founder of BRAINEFFECT, which produces science-based natural supplements focused on improving sleep, well-being, concentration and energy. Combining a top product with educational communications, BRAINEFFECT helps…
 
Tech is the fashion industry’s new avant-garde, and Anna Franziska Michel is its ambassador. Anna Franziska Michel is the CEO and Founder of Yoona, an AI-based technology that creates “objective fashion design”, or in other words, design that is proved to sell based on data. “This is a total revolution”, she says. “By creating optimal designs, we r…
 
How does Bruce Lee inspire a company with over $500M under management? And where does social action find its place in venture capitalism? Rainer Berak, operating partner and managing director of Project A Ventures, has all the answers. Having worked from FIFA to Adidas, and as proud members of Leaders for Climate Action, Rainer is a fount of ideas.…
 
“Personal branding is what people think or say about you when you’re not in the room. It makes sense to care for our reputation, in order to get the recognition that we deserve”, says Oliver Aust, leading European expert on personal branding. Today, in this special episode of Speak Like A CEO, Oliver goes in depth about his philosophy around person…
 
Athletes need sponsors, and sponsors need successful faces to link their names to. To bridge this mutual need, Andreas Kitzing founded Sponsoo – the current n°1 marketplace for sports sponsorships. Sponsoo connects brands with athletes – from Olympic teams to local clubs, and takes care of over 5000 clubs and athletes. From football to e-sports, th…
 
How do you get CEOs to open up about their emotions in order to thrive? How do you get young students to become successful entrepreneurs? Can you build a lasting legacy for a business? Gerrit McGowan has all the answers when it comes to helping founders become peak performers. Gerrit McGowan has been an entrepreneur for 20 years and has helped coun…
 
No-one wanted to invest in Vly. It was called a “mega flop”. Today, it is one of the fastest growing food start-ups in Europe. Nicolas Hartmann is a dreamer. He quit his job at Bain to found his company, Vly, which sold over 1 million litres of their milk alternative in less than a year in supermarkets all over Germany. The secrets to his success? …
 
Will humans give up decision-making to machines by 2036? A utopian, or dystopian vision? Daniel Rebhorn, co-founder and Managing Director of Diconium thinks that it might not be the worst idea. As the complexity of the world increases, technology could help humans make better decisions. Perhaps as a supporting function – unless decision-making ends…
 
How do you steer a billion-euro company through the Covid crisis? When Nina Pütz joined the fintech giant Ratepay as the new CEO, she knew that building human connections was going to be a challenge. Germany was going back into lockdown and she had to position herself at the head of one of Europe’s largest payment providers. As the new leader of ov…
 
How can you quickly grow an engaged community for your business? Founder Maximilian Rofagha might just have the answer. He’s the brains behind finimize, a fintech company which quickly grew from a bare-bones newsletter to a 1 million strong community. In 2016 Max was looking to invest a chunk of cash. But he quickly realised that the world of finan…
 
For most of us, falling sick means a trip to the doctor. Soon though this may no longer be the case. The world of telemedicine is taking off and it’s now possible to get a diagnosis and prescription without getting up from your desk. Digital medicine is well and truly taking off in 2021. And one of the companies working to accelerate this transitio…
 
Every year we produce almost 400 million tons of plastic. According to some estimates as much as 50% of this is single-use. And once this plastic ends up in the bin only 10% is recycled. Entrepreneur Boris Jebsen realised that something has to change if we are to avoid irreversible damage to our planet. Having founded one of the largest tech confer…
 
Your message-market fit is determined by how appealing the messaging sounds to your customer. If you are a founder, CEO or business leader you really want to nail this. With the right messaging, everything is made easier. It will attract the right people to your product, who want to be part of your journey and your brand. To be successful in busine…
 
We are all familiar with the terms IQ and EQ. CQ on the other hand may be a new concept. It refers to cultural intelligence - in other words, the ability to cross bridges and work effectively in culturally diverse situations. In particular for leaders working in international teams, cultural awareness and understanding is a key factor for success. …
 
Every year more than 100 billion garments are produced globally. But more than 85% of all material used for clothing ends up in landfills or incinerators. And it’s no secret that producing waste at this rate is damaging the planet beyond repair. So what’s the solution to this pressing issue? Among the ventures tackling this question is Berlin-based…
 
In early 2020 Urban Sports Club was on track to reach Unicorn status. They were making new hires every week, smashing sales targets, and gaining great media coverage. Then COVID struck. Suddenly everything the team had worked for was on the line. The Berlin-based company offers Europe’s largest flat-rate sports membership; but with gyms and studios…
 
Women make up 50% of the global population. Yet they don’t own half the wealth. Of course, there’s no such thing as ‘male money’ and ‘female money’. So why is this inequality present? It’s this question that fintech entrepreneur Andrea Fernandez is concerned with. She’s the founder of Alice, an app at the ‘intersection of consumer fintech and femte…
 
Without a strong personal brand you simply won’t stand out online. Quality content is what will get you noticed and elevate you above the noise. From CEOs to students, a personal brand is the key to gaining visibility and in turn attracting the opportunities you deserve. There’s just one problem. To build your brand you need to invest time and effo…
 
Passion is not enough to do well in business. To be truly successful, you have to be obsessed with what you’re doing. It’s this mentality which helped co-founder and CEO of Nutrafol, Giorgos Tsetis, grow his hair-wellness company into a worldwide success. With a difficult marketplace to contend with, he realised early on that building brand credibi…
 
Personal branding for CEOs: fad or must-have? This is a question which CEOs and their communications teams are increasingly looking to address. Perception now matters more than performance for CEOs, according to a 2014 study by management consultancy Roland Berger. So the debate is no longer whether CEOs need to invest in their reputation, but what…
 
Only 2% of us reach our full potential at work and in our private lives. That’s according to Eric Partaker, CEO of the Year winner who helped to build Skype and co-founded the award-winning Mexican restaurant chain Chilango. Suffering from a heart attack at 30,000 feet, Eric learnt the hard way how to balance work, family and health while pursuing …
 
Today Oliver and Lena chat with Aimie-Sarah Carstensen, Founder of Art-Night, that provides offline events bringing people together to paint, craft or bake. This years shift to digital online connection has been a stretch. Aimie talks about the clear and caring communication needed, as well as how she spread the word going from zero to 30.000 parti…
 
What is the one thing that every CEO should be doing? According to Christian Kroll, CEO of Ecosia, every CEO should aim to maximise the positive impact they have on the world. Ecosia is the popular search engine that plants trees. The company makes money but doesn’t maximise profit to the detriment of the environment, the climate or the planet. Tun…
 
From Silicon Valley darling to Silicon Allee investor, Neeraj Berry knows a thing about business. He previously cofounded Sprig, one of the first food delivery startups to exist. However, despite the company’s early success, raising $60 million dollars and having over 1200 employees, Neeraj tells Oliver and Lena why he made the difficult decision t…
 
Is the competition for attention harder these days, or is easier to have a voice and make yourself heard? Oliver Aust and Lena Carlson speak to Trinh Le-Fiedler in this episode to find out. From BCG consultant to AI startup founder, Trinh’s career has taken her from New York to Hong Kong to London to Berlin. She is currently the CEO of Nomitiri, a …
 
You've probably heard of WeTransfer, but if not you're in for a treat with this week's episode when we speak to Dutch serial entrepreneur and now angel investor - Nalden. Nalden certainly knows a thing or two about building a company from the ground up. A digital native, he began building websites at 13, became a blogger at 16, and six months later…
 
Welcome to Season 3 of Speak Like a CEO! Oliver Aust and Lena Carlson chat to Waldemar Zeiler, the founder of einhorn and author of Unfuck the Economy. Waldemar shares his perspective on the future of business, sustainability and how business and politics collide. Enjoy the episode! P.S Oliver’s book “Unignorable" is available to purchase here - ht…
 
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