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Each week, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how to take your personal training or fitness coaching career to the next level by creating real long-lasting behavior change. Learn how to impact facets of health and fitness beyond just the physical by digging into stress management, happiness, and more. Scott's personal training experience (18 + years trainer, 12 + years gym owner) and Dr. J's (20+ years as a Ph.D. teacher and researcher) will take you from t ...
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Doc and Jock brings together the expertise of a Physical Therapist and a Strength and Conditioning Coach. The goal is to provide a one stop resource to answer your training questions. Whether you’re rehabbing an injury, working your weaknesses, or wanting to look good naked Dr. Danny or Coach Joe can help.Dr. Danny is a Mobility Wod Instructor, founder and practicing physical therapist at Athletes’ Potential. CrossFit athletes, executives, and weekend warriors search out Dr. Danny’s expertis ...
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In our latest YouTube video, "Becoming The Ultimate Coach with the Jock and the Doc," we dive deep into a fundamental question that plagues the fitness industry: Do clients really need to be held strictly accountable, or is it support that will help them make small changes that fit their lifestyle towards their goals, ensuring long-lasting progress…
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In the realm of fitness, the difference between mediocrity and excellence often hinges on the quality of the coaching staff. Elite fitness coaches possess a unique blend of knowledge, motivation, and a genuine commitment to their clients' well-being. In this video, we delve deep into the techniques and strategies that will help fitness organization…
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As fitness professionals like personal trainers, nutritionists, and health coaches, it's easy to get caught up in the mindset that more leads and clients are the key to growing a successful fitness business. However, while getting leads is important, solely focusing on lead generation without considering client retention and loyalty is a recipe for…
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Unlocking the Secret to Long Term Client Success Helping clients achieve lasting results requires more than just designing great workout programs. As a personal trainer, you need to become a true lifestyle coach. In this episode of The Jock and The Doc, Scott and Dr. J emphasize adopting a 360 wellness approach to get clients the long-term success …
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Discover the Game-Changing 360 Wellness Coaching Solution for Revenue and Client Satisfaction
16:12
Do you want to take your personal training business to the next level? This video from the Healthy Behavior Institute reveals an innovative 360 wellness and behavior change coaching model that goes beyond just physical fitness. Gain proven tools as a personal trainer to increase client satisfaction, boost retention and grow your revenue. While most…
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Getting fit is only half the battle - the real challenge is making lasting lifestyle changes that support your health goals. That's why this video from the Healthy Behavior Institute offers fitness professionals and personal trainers an innovative way to provide unmatched value to clients seeking transformational results. While most gyms and person…
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Want to give your personal training clients what they really want in 2024? Hosts Scott and Dr. J break down Mindbody’s latest wellness predictions so fitness professionals can get ahead of trends. capitalize on growing client interests like strength training, community, sleep, and temperature therapies. Dr. J highlights the report’s finding that st…
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Feel like your personal training clients aren't getting the fitness and health results they want? Hosts Scott and Dr. J reveal the #1 mistake fitness professionals and certified personal trainers make - not matching the plan to the goal by leveraging behavior science. Without understanding habit change strategies, even the best exercise and nutriti…
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How to Do Nutrition Coaching as a Personal Trainer Want to truly help clients achieve their fitness goals? Hosts Dr. J and Scott with Healthy Behavior Institute say taking your personal training beyond the gym is key in their latest eye-opening episode. They reveal smart strategies to incorporate nutrition coaching without overstepping to help clie…
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Struggling to make progress on your fitness and wellness goals? Hosts Dr. J and Scott explore why we often sabotage our own journeys in the latest episode. They reveal three common reasons goals fail and equip listeners with smart strategies to create sustainable success. First, unrealistic or incompatible goals doom many journeys. Scott notes many…
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Welcome to your trusted hub for all things health, fitness, and wellness. We're all about empowering you to create sustainable lifestyle changes, and today we're focusing on a pressing issue that many of us struggle with - overeating. Our goal is to equip you with tips and techniques to take control of your eating habits, aiding your weight loss jo…
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In the latest episode of "Becoming the Ultimate Fitness Coach with the Jock and the Doc," hosts Dr. J and Scott tackle the important but often poorly understood topic of client compliance. As always they are focused on increasing results in training for fitness and supporting the business of fitness, With their combined background in personal train…
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Ready to learn what it takes to perform at the highest level? In a recent captivating interview, "The Jock and the Doc" had the privilege of sitting down with the esteemed Coach JL Holdsworth, a legendary figure in the world of strength and conditioning. His journey from humble beginnings to becoming the ultimate fitness coach is nothing short of a…
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From Trainer to Entrepreneur: How to Thrive as a Gym Owner Join us for an enlightening podcast episode with Mitch Shooks, a seasoned fitness professional who has achieved remarkable success in the industry. As we explore the evolution of the fitness world, Mitch highlights the positive strides made, providing diverse options for people to embark on…
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Are you ready to unlock the secrets to becoming the ultimate coach in the world of fitness? Join us as we dive deep into the realm of fitness, health behavior, and the psychology behind lasting results. Whether you're a fitness professional, a dedicated fitness enthusiast, or someone looking to take their fitness journey to the next level, this pod…
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Welcome back to our channel, your trusted guide to personal growth and professional achievement! In our latest video, "The Surprising Secret to Becoming a Great Coach," we dive deep into the crucial foundations of effective coaching and provide insights that could revolutionize your approach. This isn't just another video about fitness, personal tr…
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Habits & Behavior - How the Fitness Industry is Falling Short Welcome to our latest episode, "Habits & Behavior - How the Fitness Industry is Falling Short." Today, we challenge the conventional understanding of personal training, nutrition coaching, and weight loss - by delving into the intriguing world of behavior science. Why is it that even wit…
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Beginners Guide to the Gym: The Key to Starting Your Fitness Journey Are you a beginner looking to kickstart your fitness journey? Are you looking to lose weight with support from trained professionals and in a place with like minded individuals. Look no further! In this comprehensive YouTube video, we provide you with the ultimate guide to navigat…
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"Becoming a Personal Trainer: 8 Things You Need to Know Now!" is a comprehensive guide, unveiling important realities that every aspiring fitness professional should understand before embarking on their journey in the fitness business. This guide offers valuable insights into the less-talked-about aspects of the profession, providing a realistic pi…
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Welcome to this episode "If you're a personal trainer, don't work for the gym, or should you…", from the podcast "Becoming the Ultimate Coach with the Jock and the Doc" for every personal trainer, fitness enthusiast, and everyone navigating the labyrinth of personal training career options. Hosted by industry veterans, Scott and Dr. Janine Stichter…
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"Uncovering The Dark Side of Being a Personal Trainer: Don't Ignore This Before Becoming One" sets out to debunk the rosy illusion surrounding the profession of personal training. This in-depth exploration goes beyond the sweat-slicked glamour and allure that fitness ads sell and dives headlong into the stark reality of the fitness industry. This e…
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Mastering Habit Loops: A Game-Changer for Coaching Success! | Behavior Change Fitness Podcast 2023 | BUC #74
12:00
Welcome to the latest episode of Becoming the Ultimate Coach! In this informative discussion, Dr. J and Scott delve into the fascinating world of habit loops and how they can be harnessed to help your clients achieve lasting results toward a healthier lifestyle. By breaking down each step of the habit loop (cue, routine, and reinforcement), you wil…
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Welcome to the latest episode of Becoming the Ultimate Coach! As a coach, you may have noticed that even with clear direction, your clients may struggle with executing their goals. In this insightful discussion, Dr. J and Scott delve into the four common barriers to change: time, finances, social support, and emotional support. By providing a deep …
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Cognitive Biases & Their Impact on Your Coaching 2 | Behavior Change Fitness Podcast 2023 | BUC #72
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In the highly anticipated second installment of the cognitive biases series from "Becoming the Ultimate Coach," Dr. J and Scott delve into the fascinating world of cognitive biases and explore three new biases - the illusory truth effect, negative bias, and peak-end rule. Understanding these biases can not only improve a coach's ability to communic…
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Cognitive Biases and Their Impact on Your Coaching | Behavior Change Fitness Podcast 2023 | BUC #71
13:49
In this latest episode of "Becoming the Ultimate Coach," Dr. J and Scott take a deep dive into the topic of cognitive bias and how it can impact every aspect of fitness coaching. They not only discuss how cognitive biases can affect client compliance but also how they can impact a coach's own communication and actions, as well as their business suc…
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Join us in this episode as we share our top three takeaways from our recent one-day workshop at Perform Better's headquarters, all focused on improving revenue through our 360 Wellness approach. Our takeaways include: using the 360 Wellness approach to attract clients who train at other fitness facilities, using the approach to work with clients wh…
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Top 3 Takeaways to Improve Client Compliance | Behavior Change Fitness Podcast 2023 | BUC #69
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Join us in this episode as we share our top three takeaways from our recent one-day workshop at Perform Better's headquarters, all focused on client compliance. Our takeaways include: taking behavior coaching off the gym floor to achieve better outcomes, using the minimal effective dose to avoid overwhelming clients, and understanding and applying …
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Welcome to another exciting episode of Becoming the Fitness Ultimate Coach! In this episode, we're delving into the fascinating topic of communication styles and how they can help you connect with your clients and people in general. Our host, Dr. J, has expertly translated the latest research on communication styles into an easy-to-understand forma…
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In this episode of Becoming the Ultimate Coach, we're discussing a recent innovation in fitness technology: Continuous Glucose Monitors. Join us as we explore the benefits and drawbacks of using these devices to enhance a fitness routine. From real-time blood sugar monitoring to the actual financial cost of this tech, we'll cover all the key points…
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Explore the world of AI in fitness with this must-watch video! Discover the benefits and drawbacks of using artificial intelligence in personal training and fitness. From generating detailed meal plans to the often overlooked information to implementation gap, Dr. J and Scott delve into all the key points you need to know to understand and integrat…
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Understanding the Fitness Consumer of 2023 - Part 2 | Behavior Change Fitness Podcast 2023 | BUC #65
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In this episode, Dr. J and Scott discuss the surprising results of a recent poll of 17000 fitness consumers. The poll reveals that consumers are evolving past singular goals of just weight loss or performance maxes and are embracing a more holistic goal for their fitness. Dr. J and Scott distill the poll results down to usable strategies you can im…
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Understanding the Fitness Consumer of 2023 - Part 1 | Behavior Change Fitness Podcast 2023 | BUC #64
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You might be surprised to hear that a majority of 17,000 fitness consumers listed "wellness" as their fitness goal for 2023. In this episode, Dr. J and Scott reveal how to incorporate that goal into your marketing, sales, and services to meet the ever-evolving needs of your clients. ______________ Interested in BECOMING the ULTIMATE FITNESS COACH?!…
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This episode will help you tailor your coaching to those clients who are "all in" and willing to take on every recommendation you could offer. At first glance, it may seem like the dream client/coach situation, but there are drawbacks. Discover how to shape this type of client's unrealistic expectations and set them up for long-term success. ______…
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This episode will help you tailor your coaching to those clients who embrace the idea of "more is better." Their intensity can be a valuable asset on their fitness journey, but it can also present some unique obstacles. Discover strategies to keep this client healthy and on track with their goals. ______________ Interested in BECOMING the ULTIMATE …
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Coaching Client Types - "Tried Everything Terry" | Behavior Change Fitness Podcast 2023 | BUC #63
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Some clients have the misconception that the best program is the one they're not doing, so they hop from approach to approach without making real progress on their goals. Their enthusiasm can be an asset if you know how to direct it. This episode will explore the steps that you as their coach need to take to reliably produce the results your client…
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Do you want to understand why clients continue with behaviors that you both agree are counterproductive? The answer is the root causes of behavior and in this episode, Dr. J gives you the insights you need to see higher compliance, better results, and less frustration on the part of both you and your clients. You'll discover how to find the appropr…
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What if lack of willpower and motivation wasn't the thing keeping your clients from being consistent? In this episode, Dr. J reveals how the root causes of behavior impact client compliance and then does a deep dive into the root cause of tangible. You'll discover how to explore these root causes with your clients, how to avoid the weekend binges y…
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Improve client compliance, get better results, and reduce frustration for both you and your clients by understanding the root causes of behavior. In this episode, Dr. J shares how you can use an understanding of the root cause of escape to produce easier and more enjoyable results for your clients. You'll discover realistic substitutions for some u…
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When you understand the root causes of behavior, you can get higher compliance, better results, and less frustration for you and your clients. In this episode, Dr. J addresses the root cause of escape, the importance of "fun", and how to select appropriate strategies so your clients can achieve their goals without relying on willpower and deprivati…
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How To Get More Clients - Start with Profitability | Behavior Change Fitness Podcast 2022 | BUC #56
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In this episode, Dr. J shares how to increase your revenue from your current clients by offering new services, raising prices the right way, targeting your messaging, streamlining logistics, and prioritizing convenience. Scott brings the business side into sharp focus by exploring the nuances of top-line revenue vs. bottom-line profit through sever…
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Your biggest competitor is not the other fitness facilities in town. Your biggest competitor is the couch. Once you understand this, you should shape your language, advertising, and features to reflect that fact. Dr. J walks through how to highlight the appropriate elements to speak to your target audience. Interested in BECOMING the ULTIMATE FITNE…
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Clients need more from you, but as Dr. J warns in this episode, more is not necessarily better even when it comes to "value." Adding the right value is crucial to your success. You must also possess the language to adequately convey that value to your prospects and clients. Watch this episode to learn how. Interested in BECOMING the ULTIMATE FITNES…
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How To Get More Clients - What Does A Client Value | Behavior Change Fitness Podcast 2022 | BUC #53
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To get more clients, you need to know what clients value. In this episode, Dr. J introduces the four different types of value: functional value, monetary value, social value, and psychological value. Her exploration of each of these will give you a better understanding of "value" so you can attract and retain more clients. Interested in BECOMING th…
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Becoming Brilliant At The Basics - Non-Verbal Communication | Behavior Change Fitness Podcast 2022 | BUC 52
11:13
Becoming the Ultimate Fitness Coach Episode 52 - Becoming Brilliant at the Basics - Non-Verbal Communication Over 50% of communication is body language, so it’s important to understand the message you’re conveying. The way you move, carry yourself, and proximity all have a dramatic effect on your impact and income. Dr. J walks through how to optimi…
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Becoming Brilliant At The Basics - Appearance | Behavior Change Fitness Podcast 2022 | BUC #51
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Becoming the Ultimate Fitness Coach Episode 51 - Becoming Brilliant at the Basics - Appearance We assume a level of automaticity with the basics, but intentionally visiting the topics can be powerful. Dr. J discusses the messaging delivered to your client by how you look. All the details are covered from hair to shoes and everything in between. 👇In…
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Becoming Brilliant At The Basics - Networking | Behavior Change Fitness Podcast 2022 | BUC #50
10:56
Becoming the Ultimate Fitness Coach Episode 50 - Becoming Brilliant at the Basics - Networking Networking is a two-way street that requires some diligence on your part. Dr. J discusses becoming the “nucleus” for your client’s fitness journey and how that serves your clients and strengthens your relationship with them. Scott chimes in with the conce…
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Becoming Brilliant At The Basics - Education | Behavior Change Fitness Podcast 2022 | BUC #49
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Becoming the Ultimate Fitness Coach Episode 49 - Becoming Brilliant at the Basics - Education As humans we often go deeper on subjects we’re familiar and comfortable with, but as Dr. J explains in this episode, expanding your education to broader areas both sharpens your brain and keeps you curious. Dr. J and Scott go on to examine the nuances of a…
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Becoming Brilliant At The Basics - Knowing Yourself | Behavior Change Fitness Podcast 2022 | BUC #48
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Becoming the Ultimate Fitness Coach Episode 48 - Becoming Brilliant at the Basics - Know Yourself When you understand your own personality, you can better craft your client selection, your ideal schedule, and your career. Dr. J (behaviorist) walks through how to examine yourself in relationship to the roles you do at both work and recreation to bri…
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Becoming Brilliant At The Basics - Verbal Communication | Behavior Change Fitness Podcast 2022 | BUC #47
10:39
Becoming the Ultimate Fitness Coach Episode 47 - Becoming Brilliant at the Basics - Verbal Communication Dr. J (behaviorist) shares her view on verbal communication and the need to adjust your natural tendencies to better serve your clients, how to create “shared experiences,” and how to initiate with a client. Scott adds to the discussion by addre…
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Becoming Brilliant At The Basics - Preparation | Behavior Change Fitness Podcast 2022 | BUC #46
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Becoming the Ultimate Fitness Coach Episode 46 - Becoming Brilliant at the Basics - Preparation Dr. J (behaviorist) and Scott discuss the value of being proactive when it comes to handling your client load from day to day and the small steps you can take to assure that you’re appropriately addressing the foundational pieces that are pivotal to grow…
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