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Life Gym

Kev P. Martin

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Kev P. Martin speaks, with entrepreneurs, business executives & athletes about motivation & personal growth. Whether they are starting their journey, on their journey or have made it. On this platform he discusses what motivates and inspires individuals sharing those hacks & tips. In his 'Life Gym' he explores with his guests their biggest failures and what they learned from them, sharing valuable lessons with his audience. His guests passionately share techniques, routines & tips on how to ...
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Welcome to "Live Life Beyond the Gym Walls" with host Lawrence Herrera, your gateway to unlocking your full potential in fitness, health, and well-being. Are you tired of the same old grind at the gym? Do you struggle with staying motivated to show up consistently? Well, you're not alone! I'm Lawrence Herrera, a Certified Strength and Conditioning Specialist with over two decades of experience, and I've seen this problem affect not only myself but also countless clients I've worked with over ...
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The Art of a Profitable Lifestyle Gym podcast teaches gym owners who offer group training how build profitable gyms that also give them a lifestyle of freedom. We dive into strategies to grow your gym that don't just serve the business & the members but also take care of the gym owner. Our goal is to help you build a gym that gives you the income you need for the lifestyle you want.
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Join us in episode 9 of the Live Life Beyond the Gym Walls podcast as we sit down with Kim Federici, a remarkable member of the Performance Ranch community. Kim's journey began in October of 2023 when she was referred to us by our esteemed clients, the Sullivan's, Cory and Pat. Since then, Kim has been making incredible strides in her strength and …
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In this enlightening episode of "Live Life Beyond the Gym Walls Podcast", join Coach Amber as she delves deep into the world of nutrition and lifestyle support. With a background in food science and a passion for empowering others, Coach Amber shares her journey from competitive cheerleader to becoming a seasoned nutrition coach. From her humble be…
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In this enlightening episode of "Live Life Beyond the Gym Walls," we welcome Jose Maresma to explore the critical theme of Signal vs. Noise in mental performance. Distractions are rampant in our lives, limiting our ability to focus and excel at the tasks before us. Jose breaks down how these distractions, or 'noise,' clutter our minds with negative…
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In this inspiring Episode 9 of the "Live Life Beyond the Gym Walls" Podcast, we take you on a deep dive into the very essence of what makes the Performance Ranch not just a gym, but a community that transforms lives. Our Vision and Mission Statements along with our Core Values are not just words on a wall; they are the principles that guide every d…
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In this groundbreaking episode of our podcast, we delve deep into the philosophy and practices of Dr. Robbie Ellis, a renowned DPT and Movement Specialist, and former Nicholls State Football scholar. With an extensive background that spans a four-year scholarship, a Doctorate in Physical Therapy from the University of Mississippi, and years of refi…
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n Episode 8 of "Live Life Beyond the Gym Walls," we delve into the transformative world of mindfulness with our esteemed guest, Jose Maresma, a renowned mindfulness coach and exercise physiologist whose expertise has benefitted top athletes from the US Ski Team to professionals in the NFL and NBA. Jose shares his profound journey, spanning 39 years…
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In this episode of [Your Podcast Name], I share my personal journey of transitioning to flat pedals on my mountain bike and the remarkable benefits it has brought, particularly in alleviating back pain. After years of research and experimentation, I made the switch based on compelling evidence and insights from articles found on the Pedaling Innova…
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In Episode 5 of "Paws and Reflect," we dive into the enriching experience of integrating dogs into your fitness regime, inspired by my personal journey with Labrador Retrievers. My adventure began with my first Lab, Diego, back in 2006, and has continued with Roxy, my current loyal companion, who has been by my side in every endeavor since then. Ro…
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Welcome to Episode #4 of "Live Life Beyond the Gym Walls," a podcast dedicated to sharing inspiring tales of fitness and perseverance outside the conventional gym setting. In this episode, we're thrilled to introduce Ray and Thea Berg, distinguished members of the Performance Ranch since January 2021. Join us as we delve into the lives of Ray, aged…
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oin Lawrence Herrera in the third eye-opening episode of the "Live Life Beyond the Gym Walls Podcast," where we delve deep into the battlefield of nutrition and self-control. Lawrence confronts the all-too-familiar foes: insatiable cravings for sweets, the crunch of salty snacks, and the secretive lure of late-night binge eating. But this is more t…
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In this powerful episode of "Life Beyond the Gym Walls," join Lawrence Herrera as he takes you on a deeply personal journey through an unexpected and challenging chapter of his life. In April 2023, Lawrence faced a significant setback when he was diagnosed with three herniated discs, an injury that could have easily shattered his resolve. In the sp…
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Welcome to the inaugural episode of "Life Beyond the Gym Walls"! In this empowering episode, your host Lawrence Herrera, a certified strength and conditioning specialist, business owner, and devoted family man, delves into the core essence of the podcast. Join Lawrence as he takes you on a profound exploration of his journey, uncovering the transfo…
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In this empowering episode of "Life Beyond the Gym Walls," join host Lawrence Herrera, a man of God, a devoted family man, a seasoned strength and conditioning coach, and a successful business owner, as he takes you on a deeply personal journey. Discover the transformative power of faith, the unwavering support of family, the significance of physic…
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In this episode, I dive into the psychology behind why price is most often the first question people ask when contacting your gym. I'll dissect what new prospects really want from you and why it can feel like price is a make or break answer. Also, don't miss out on hearing how you can influence peoples perception of value and why you're worth more …
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In this episode, our marketing director talks about the 3 steps you need to work on in order to bring in more leads and interest into your gym. You'll see exactly how these steps stack and how to get better at each one in order to tip the scales and bring in more leads on a weekly basis. Book a call to learn more about Factory Forged Momentum.…
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In this episode, we talk about leveraging free (organic) and paid leads to create a marketing system that consistently brings in leads. You want your marketing system to be a combo of free and paid marketing strategies. But you want to be strategic in how you're spending your ad dollars. I'll introduce a concept I teach inside Factory Forged Moment…
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Bringing in consistent leads & revenue is essential for your gym's growth. But sometimes it can be hard to know how and where to get started. In this episode, I talk about 4 steps you can take to build out a marketing system even if you're starting from zero. These 4 steps will get you started in bringing in lead to your gym. Register For Our Upcom…
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In this episode, I interviewed my client Nick. When Nick joined Factory Forged Momentum, he was undercharging and didn’t have any systems or organization when running his gym. He didn’t know how to bring new members into his gym consistently and was constantly discounting his rates. He shares his experience working with us and everything he was abl…
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Your group membership is worth $225+/month, you just don’t see it…yet. In this episode, I’m making a case and selling you on the value you are already providing, in the hopes that you start seeing it yourself and start charging respectable prices. I’ll outline the 10 reasons why your group program is worth a profitable price. You’ll see the value y…
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If you have leads coming into your gym but they’re not converting into booked appointments with qualified members ready to buy…then you have a hole in your process. In this episode, I’m walking you through how to create ready-to-buy, qualified appointments from the leads you’re getting. You’ll learn the strategies to make the most of your leads com…
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In this episode, we talk about everything keeping you from increasing rates even though you know you’re currently undercharging. I share with you what I did to overcome my price increase fear and how I help my clients make changes so they can start selling at profitable prices to new & existing members. RESOURCES: Apply to Factory Forged Momentum t…
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In this episode, we talk about creating a culture of members who will stay long-term. I help you identify how you can optimize your sales process to attract the right type of members and how to continue to deliver a service that members continue to invest in. Book a call to join Factory Forged Momentum: https://factoryforged.com/call…
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In this episode, we dive into how to speak to the value of your offer when the first question is “how much is it?” I share the mindset you should approach when answering this question as well as the strategy that will engage your leads while also qualifying them. RESOURCES: Apply to Factory Forged Momentum to enroll your next 10 members into your s…
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The only way you will make your career as a group fitness gym owner long-term and sustainable is by learning how to run your business in a way that is sustainable. This will require to you simplify your business model and your strategies. For too long the gym industry has sold you the idea that you have to do “more.” You’re stuck in the cycle of “m…
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“More members” isn’t always better. In fact, I would argue that “more” in the group fitness gym space is actually causing more harm than good. In this episode, we talk about why “filling your gym” is killing your growth and how to actually approach growing your gym. I share strategies that are sustainable for growing your membership, increasing you…
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Being able to generate interest and paying clients in your gym is the most valuable skill you can learn as an entrepreneur. The skill to market & sell will help you create a long term sustainable career as a gym owner. In this episode, I outline the exact benchmarks to hit when creating leads and how to hit those benchmarks in your marketing. RESOU…
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Making business changes in your gym doesn’t just affect you, it affects your members. So how do you make changes without losing trust from your members? In this episode, we talk about how to strategically make business changes so that your members continue feeling confident and will respect the changes, as well as see enough value and feel the impr…
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The most impactful skill a group fitness gym owner can learn is to learn how to sell their group membership at profitable rates. If you can learn how to attract a high-quality lead, enroll them into a $225+/month simple group membership, and keep them long-term, you will be able to build a long-term sustainable career as a group fitness gym owner. …
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In this episode, Chris explains why and how he's been able to hold an 80% - 90% close rate selling group memberships priced at $252 - $274/month while doing phone enrollments. A big reason gym owners do in-person intros is that they believe it increases your conversion rates. In this episode, Chris shares his strategies for collecting payment over …
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In this episode, I unpack the the reason why you might not be charging professional prices for your group membership. You'll learn the biggest blocks stopping you and how to overcome them. Book a call to join Factory Forged Momentum here.
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In 2020, I stopped offering 6-week programs/challenges to new members. I realized they were not profitable and my business and my clients needed more from me. In this episode, I dive into why I made the switch from 6 weeks to 12 weeks, the price change that came with that, and how this change started bringing in group clients who would ultimately s…
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We talk a lot about charging profitable group rates. But what if the rates you're charging are way below profitable group prices? In this episode, we walk you through the process of how to increase your rates by over $100+/month. We break it down into 2 phases that helps you navigate this transition with financial security and fully in integrity. B…
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A lot of gym owners know they need leads in order to grow. But they don't know how many leads it takes. Specifically, in this episode, we talk about how many leads are needed in order to grow your group membership base by a net of 3 people each month. Because there is natural churn, we have to consider what it takes to grow despite the normal churn…
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Inside Factory Forged Momentum, we help our clients make their first 10 enrollments into profitable group memberships. But why 10 enrollments? What is the significance of this? In this episode, we dive into why this is the program promise of Factory Forged Momentum and why this is such a marketing moment for our clients. If you'd like to join Facto…
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A lot of gym owners get into the health & fitness space to change lives. You want to help people transform and you want fitness to be accessible to everyone. So you go into business with a mission to make your services affordable. In this episode, we unpack what it means to offer affordable prices and how to build a gym business that is serviced ce…
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A big metric gym owners track is Average Client Value. But tracking his number doesn't tell you the whole story. ACV often distracts you or covers up a more important metric. In this episode, we talk about the biggest metric you're not paying attention to and how it's impacting your business health. To register for our upcoming training, click here…
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In this episode, we interview our client Soloman Madron to share his wins in our Factory Forged Momentum program. He shares what's his biggest takeaways were from our coaching, what he was able to create during our time working together and who's he's become in the process. To join Factory Forged Momentum, click here.…
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In order to enroll high-quality long-term clients, you will need to qualify them. You will need to make sure they are a good fit for your gym and sell them on why your programs are most beneficial for solving their problems. The qualifying process isn’t about getting them in the door or on the phone. It’s about evaluating if that client is even ide…
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In this episode, we explore why it can be hard to increase rates and how you need to start thinking in order to increase your group prices. We about everything from feeling bad charging in the midst of an incoming recession to feeling like your members might leave you. If you've been wanting to increase rates but feel very nervous about it, this ep…
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This episode is a solo episode from our Marketing Director, Andrea. We talk about selling to a market full of price shoppers and what to do if your market is highly price-sensitive. Learning how to sell to your market is the most profitable skill you can learn; whether you're in a market of price sensitivity or a market full of competitors, you hav…
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There can be so much you're doing as a gym owner: responding to emails, coaching classes, managing your coaches, planning events, making orders for retail, and the list goes on and on. So what do you do when you don't have time to market your gym? What's the best way to handle this? In this episode, we talk through: why a lot of gym owners have a h…
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Knowing how to build out your team is key to creating long-term business success. Hire too many coaches, too fast and your business feels it. Don't hire enough coaches and you feel the weight of doing everything. In this episode, we talk about which team structure is best for your gym. We also share why we love a part-time-only team and believe run…
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In this last episode of our scaling series, we talk about how to set a price point for your group membership that is both profitable and scalable. We dive into what you need to consider and the mindset you need to have in order to confidently charge profitable rates, regardless of the market you live in. To check out our pricing calculator click he…
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In this episode, we continue the conversation around scaling but go a deeper layer. Delivering your service (solving problems) through scale is so important when you are trying to scale your gym business. You want to scale your delivery in a way that is better for the client and better for the business. We talk through how to approach scaling your …
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Too many gym owners get stuck in the growth stage and few transition to scale. But what is "scaling"? And how do you know when you're ready to scale your gym? In this episode, we talk through how to scale your gym and why it's so important to eventually hop off the "grow" hamster wheel in order to build a scalable business that can support both you…
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The holiday season doesn't have to be slow. It can absolutely be a time to continue to enroll new members. But you'll only be able to do this if you're still actively marketing, adjusting your messaging & continuing to tell people about your programs. If you've been thinking about just focusing on keeping members engaged in Nov & Dec, this episode …
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Register For Our Upcoming Training: Selling Profitable Group Memberships https://training.factoryforged.com/10-members In this episode, Chris shares why he believes gym owners can & should earn a $100k/year salary and have the flexibility of a 4-day work week. We go into the intentionality you must have in your business model in order to bring in m…
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Register For Our Upcoming Training: Selling Profitable Group Memberships https://training.factoryforged.com/10-members It can feel really intimidating to think about increasing your prices when you're already losing members to lesser-priced competitors. At the same time, it's hard to know that you can't keep undercharging for your group program. In…
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Does your sales process effectively qualify your leads? In this episode, we show the 5 step process that we teach our clients to make sure every booked appointment they have in their calendar is qualified. Register for our coming free training here: https://training.factoryforged.com/10-members
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