In this interview YPulse’s MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically w…

In this interview, Havoc Robotics CEO Kelly Biderman shares how she uses her media and content background to grow the National Havoc Robot League (NHRL). She sees robot fighting as more than just competition; it's a way to engage a diverse audience and inspire interest in STEM. By focusing on accessibility, inclusivity, and compelling content, NHRL…

In this interview, Professor Alina Sorescu, a chaired professor of marketing at Mays Business School, Texas A&M University, delves into the intricacies of the creator economy. The discussion explores the nuances of authenticity in content creation, the role of social identity in fostering consumer engagement, and the impact of content length on att…

In today’s episode, Lior Arussy, author of "Dare to Author!," shares insights on building and owning your personal narrative. The interview provides valuable insights on how to craft a fulfilling personal narrative and make a positive impact on the world. By focusing on deliberate vision, intentional humanity, gratitude, and authenticity, we can em…

In this episode, we sit down with Dan Rua, the CEO and co-founder of Admiral, a visitor relationship management company. With a background in venture capital and tech industry leadership, Rua offers valuable insights into the evolving digital landscape. Throughout the interview, Rua underscores the importance of sustainable business practices and b…

In this interview, YPulse's Chief Content Officer, MaryLeigh Bliss, shares valuable insights into the media consumption habits of Gen Z and Millennials. The data, drawn from extensive surveys conducted by YPulse, reveals how these younger generations are reshaping the entertainment landscape. The insights shared underscore the dynamic nature of the…

In this episode host Gabriella Mirabelli interviews Nick Martin, co-founder of Direqt, a conversational AI platform utilized by major brands like ESPN, Cosmopolitan, and The Sun. In the interview, Martin explains how Direqt helps publishers create engaging content, expand distribution, and develop sustainable monetization strategies using AI.…

Knowing how to repair things after "dropping the ball" in B2B sales is crucial because it helps rebuild trust and maintain long-term relationships with clients. In today’s episode, we speak with Dr. Stephanie Mangus, an associate professor of marketing at Baylor University, who specializes in sales, about Dr. Mangus's research on how B2B salespeopl…

Scott Mautz, author of The Mentally Strong Leader, reveals the 6 mental muscles that make up mental strength and how to build them. In this interview, he shares insights on habit-building, self-assessment, and the importance of mental strength in leadership, especially during challenging times.توسط Gabriella Mirabelli

The rise of nano creators presents a significant opportunity for brands to connect with young consumers in a more authentic and meaningful way. By embracing the power of nano creators and fostering genuine relationships with them, brands can build stronger connections with their target audience and drive positive brand perception. In today’s episod…

In today's episode, we are joined by Madeline Miller, an executive coach who is dedicated to making coaching more accessible and inclusive for rising leaders, particularly Gen Z and millennial women. She helps them take control of their careers, reduce burnout, and develop essential interpersonal skills and resilience. The discussion focuses on bur…

Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement can be challenging. In today’s interview Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, shared valuable insights from research …

Building genuine, professional connections in virtual work environments can be challenging. The lack of non-verbal cues and the risk of miscommunication often impede relationship-building. In this episode, we explore the nuances of creating authentic connections online with Joshua Freedman, a best-selling author, master certified coach, and the co-…

Burnout has become a pressing concern, impacting the well-being of employees across diverse industries. It is a complex issue with emotional roots that extend beyond mere overwork. In today’s episode Joshua Freedman, CEO of Six Seconds and expert on emotional intelligence and burnout, sheds light on the underlying causes of burnout and offers valua…

What are Gen Z and Millennials really getting up to? YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young c…

Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison, Chief Creative Officer at MOCEAN, discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transpare…

In today's episode, Gabriella Mirabelli interviews Albert Valenti, an assistant professor in marketing at IESE Business School, about research he and his colleagues conducted on how advertising works. Using data from 178 brands over seven years, the research focuses on how advertising impacts consumers' cognition, affect, and experience, and how th…

In today’s interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.…

Emotional intelligence (EI) is crucial in our personal and professional lives. In this interview, Joshua Freedman, a bestselling author, master certified coach, and co-founder and CEO of Six Seconds, shares the findings of their 2024 State of the Heart Report. This global study on emotional intelligence provides insightful data and trends relevant …

Today’s interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University. Dr. Huang specializes in online consumer behaviors from a psychological perspective, and her research extensively explores human-technology interaction. In this episode, we delve into her recent study on how videoconferencing, a technology that has be…

In today’s interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard, founder and CEO of Point Road Group. We explore how employee profiles on LinkedIn can significantly impact an employer's brand. Both companies and individuals can benefit from leveraging their LinkedIn presence to enhance trust, enga…

In today’s episode, Tori D'Amico, Managing Content Editor at YPulse, shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could poten…

In this interview, Irad Eyal talks about his latest venture, Quickture. Irad Eyal is an experienced entrepreneur and reality TV veteran. He has over 25 years of industry experience. He created successful shows like Bravo's "Southern Charm" and Netflix's "Floor is Lava.” Quickture is an AI-powered storytelling platform. It is designed to revolutioni…

In today's digital world, concerns about consumer privacy are growing. Regulators are thinking about limiting how long tracking technology can be used. It is important to understand the economic effects of these possible changes. Today’s guest is Klaus Miller, an Assistant Professor of Marketing at HEC Paris. He talks about the research he and his …

Amy Kean, the CEO and Creative Director of Good Shout, brings a wealth of experience and unique perspective to a discussion of the quirks and complexities of the advertising industry, the pervasive use of jargon, and the broader implications of corporate culture. Her insights highlight the complexities and importance of genuine communication, creat…

Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today’s episode, MaryLeigh Bliss, the Chief Content Officer at YPulse, discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumer…

Networking is the cornerstone of career advancement. LinkedIn, the professional networking platform, offers a myriad of opportunities for individuals to connect, yet many struggle to harness its full potential. Enter Steve Flanagan, a beacon of inspiration in the realm of career development. As a business development professional at Consigli Constr…

In today's marketing landscape, cultural intelligence has emerged as a pivotal factor in the success of brands aiming to resonate with diverse audiences. Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and strategist, delves into this topic in her insightful book, "Cultural Intelligence for Marketers." By embracing inclusivity, fosteri…

From the aroma of freshly baked bread in a grocery store to the crisp scent of a new car, our senses play a crucial role in shaping our perceptions and evaluations of products. However, recent research has delved deeper into the relationship between visuals and olfactory sensations, uncovering fascinating insights into how pictures of scented objec…

In today's discussion, we delve into the journey of Nick Childs, a former creative leader in the advertising industry, as he shares insights into his transition to purpose-driven entrepreneurship. After unexpectedly leaving advertising, Childs faced the challenge of reinventing his career, ultimately co-founding DIRT, an AI-powered content measurem…

In the world of consumer behavior, word of mouth stands tall as a potent force shaping preferences and purchase decisions. But what exactly does it mean in the digital age, particularly for the discerning demographic of 13 to 39-year-olds? MaryLeigh Bliss, the Chief Content Officer at YPulse, offers invaluable insights from their latest trend repor…

”It is possible for hindsight to inform future plans.” – Felix Velarde, Scale at Speed Navigating growth can be both exhilarating and challenging. To shed light on this journey, we speak with Felix Velarde, the visionary behind the groundbreaking book "Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team." With decades…

In the ever-evolving landscape of business-to-business (B2B) industries, maintaining customer relationships and ensuring customers derive maximum value from products or solutions is paramount. Customer Success Management (CSM) goes beyond traditional sales and marketing strategies. To shed light on the nuances of CSM and its significance, we had th…

Downtown Music Holdings exemplifies a modern approach to the music industry, prioritizing artist empowerment, technological innovation, and adaptive strategies. As the industry continues to evolve, Downtown remains committed to championing artists and fostering a thriving creative ecosystem. Today, we're exploring the transformative landscape of th…

In today's digital age, understanding tween behaviors is crucial for marketers seeking to connect with this influential demographic. Because of the legal regulations put into place to protect young children, direct surveys of 8–12-year-olds are challenging to conduct. As a result, there hasn’t been any robust survey data available – until now. Join…

In marketing and advertising, technological innovations continually reshape how brands engage with consumers. Today, we explore the realm of generative AI images and their potential impact on advertising strategies. Our guest, David Schweidel, the Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing at Emory University's Goizueta Busine…

In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson, Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering d…

In the realm of entertainment marketing, creativity serves as the backbone of success, yet managing creative teams to produce inventive work within business objectives, budgets, and deadlines demands a delicate balance of freedom and structure. Scott Edwards, EVP at Fox Entertainment and head of creative advertising, provides valuable insights into…

Addressing the complex issue of long-term unemployment requires a multifaceted approach that addresses systemic biases, provides support networks for job seekers, and promotes policies that foster economic resilience and opportunity for all individuals. By raising awareness and working collaboratively, we can strive towards a more inclusive and sup…

In today's episode, we're joined by MaryLeigh Bliss, the Chief Content Officer at YPulse, the leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From …

Today’s guest is Evan Shapiro, a prominent figure in the media industry, known for his candid insights and extensive experience. He shares valuable perspectives on the media landscape, marketing, and the need for change. The conversation sheds light on the complexities and challenges facing the media industry today. From fostering authenticity to e…

Today’s episode features Samuel Stäbler, an assistant professor of marketing at Tilburg University in the Netherlands, and Alexander Edeling, an associate professor of marketing at KU Leuven in Belgium. They've investigated the effects of layoff announcements on consumer brand perception. Together they discuss the multifaceted relationship between …

In today’s interview Bjorn Thorleifsson, the Head of Research and Insights at amp Sound Branding, delves into the importance of sound in marketing, specifically focusing on sonic branding. He provides valuable insights into how marketers should be thinking about leveraging sound, emphasizing its emotional impact, cross-cultural relevance, and the n…

In today’s episode, MaryLeigh Bliss, the Chief Content Officer of YPulse, dives into the dynamics of social media and its significance for brands aiming to connect with young consumers. Key takeaways: On Beyond TikTok. While TikTok remains a dominant force, your social media playbook isn't solely a TikTok playbook. Young consumers, on average, use …

In today’s podcast, global marketing and innovation expert Professor Stefan Stremersch offers insights into a holistic ideation process, balancing customer-centric approaches, diverse ideation sources, and the evolving role of AI. As businesses navigate the innovation landscape, understanding consumer perceptions and strategically implementing gene…

In today’s episode MaryLeigh Bliss, Chief Content Officer at YPulse, delves into their latest tracking report on young consumers' gaming behaviors, challenging myths and exploring the profound impact of gaming on their lives. Myths Busted: Gaming is a Male-Only Activity. False. Both genders engage in gaming, with 98% of young men and 92% of young w…

In today’s episode William Tincup, President of Recruiting Daily, explores the realm of Applicant Tracking Systems (ATS) and how to navigate them. He highlights the importance of customizing resumes and focusing on skills. Key Discussion Points: What an Applicant Tracking System (ATS) is and how the language you use in your resume influences how yo…

In today’s podcast marketing expert Martin Schreier, Head of the Department of Marketing at WU Vienna and Editor in Chief of the International Journal of Research in Marketing, discusses the challenges and opportunities presented by generative AI in academic research and marketing. The discussion emphasizes the need for transparency, human involvem…

Brands need to understand and adapt to the preferences of Gen Z and Millennials in the evolving social media landscape. YPulse’s Chief Content Officer, MaryLeigh Bliss, explores young consumers' behaviors on social media and the opportunities for brands. Key Topics: TikTok's Growth: From its beginnings as Musical.ly, TikTok's growth has been extrao…

Patrick Esposito, author and CEO, illuminates the path to entrepreneurial success. His book, "The Structure of Success," serves as a practical manual for small and mid-sized businesses. In today’s interview he flips the script, diving into failure — and how entrepreneurs can avoid it. Highlights from the interview: Factors leading to Business Failu…