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Pivot Points with Cramer is an events and content marketing podcast for real talk, with real people. Pull up a stool, grab a cold brew, and hear from today’s most innovative leaders in business, marketing, and live events — from Cramer’s very own studio.
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Welcome to the real. This podcast takes you inside the world of Experiential marketing and gives you, yes you, a voice! From the up and coming Brand Ambassador, to the Vice President at (insert company name here) Brand Management agency. We're giving you an all access look at one of the premier industries out there. Tune in, listen, and let your voices be heard!!!!!
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Yea. It's been a minute. 🗣BUT WE'RE BACK!!! On today's episode, we chop it up with Kesha Boyles as she takes us though her personal story of how she fought through the pandemic and stayed relevant in the events industry. The pod is back. And there's LOTS to talk about.
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On today's episode, we sit down with Sara Viteri. She talks about her rise in the promo industry, being on tour, and having time to balance personal projects. Tune in and enjoy!!!
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Conversations are replacing presentations at events.Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: Panel 2.0If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.Find us on cramer.com and on Twitter …
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On today's episode, we talk with Sarah Noor of Assist Marketing. We talk about her rise from Brand Ambassador to Booking Coordinator, differences in job mechanics, booking advice and so much more. Lots of knowledge to be had here, give it a listen!!
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It's a modern-age dilemma. Technology enhances many aspects of events, but it can also get in the way of meaningful face-to-face connections. That's why event organizers and attendees are starting to eliminate tech altogether. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: tech-less events.If y…
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Matt McFadyen is a polar adventurer, long-distance ocean sailor, speaker, and consultant. He's walked to The North Pole three times and rowed the stretch of the Canadian Arctic's Northwest Passage. He's also the EVP of Client Experience and Lead Facilitator at The AIP Group, a leadership development company comprised of world-class adventurers that…
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When considering adding fuel to your experience, consider coffee as an event in and of itself, rather than a simple food and beverage add-on.Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: coffee.If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going…
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New uses for blockchain technology—beyond currency—are emerging and will benefit event operations and multiple industries should it become widely adopted. Blockchain technology is expected to safeguard and streamline events and the attendee experience.How?Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing…
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[Rebroadcast]Recently Brent Turner, SVP of Solutions at Cramer, joined Emarsys' Marketer + Machine podcast to talk about the role that events — interactive, emotional, active events — play in a digital marketing approach.Join Brent and host Lindsay Tjepkema as they discuss why experiential marketing matters.If you have feedback on our podcast, idea…
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On this episode, Lloyd sits down for a one on one chat with his mentor Jason Greenfield, Account Supervisor at The Marketing Arm. Listen in as they talk about humble beginnings, agency life, and find out how Jason brought Lloyd into the world of Experiential Marketing.
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VR “venues” are expected to transform the group VR experience by allowing users to interact with each other within a virtual setting.Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: virtual venues.If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going…
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On today's episode, we talk to Amy Golesorkh, up and coming Brand Ambassador from London, England! Have a listen as she talks about her journey that led her to the States and getting started in the Brand Management industry!
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On today's episode, we talk about money. In this industry it comes and it goes. Whether you're an up and coming brand ambassador, or an account vice president, you get paid. DON'T BLOW IT (and you will here and there), but here are a few tips to help keep your finances in order along the way!!!
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Event marketers are casting their ideal crowd to form lines outside their events and simulate word-of-mouth buzz.Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: crowdcasting.If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love…
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Marketers are cherry-picking event attendees through an application process. It's all about getting the "right" people to your event. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: applying to attend events.If you have feedback on our podcast, ideas for future trends, or want to keep the conver…
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Trade show booths typically follow a set of criteria: they have an architecturally eye-catching style, bold signage, a lounge or meeting space, and they are stocked with knowledgeable, outgoing staff. But on trade show floors, where these traditional booths are a dime a dozen, exhibitors are looking for ways to stand out. They’re subtracting from t…
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Today's guest, Joe Wroblewski of Assist Marketing!!!! Today he tells the story of the start of a small company that transformed into one of the Largest staffing agencies in America!!!
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The few, the proud, the ROADIES. Welcome to our world. We work, we travel, we have fun. Let's introduce ourselves, shall we????
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