USC Annenberg School for Communications and Journalism professor Anika Jackson is back with host DP Knudten for more about the brand you are is inextricably linked with the person you were born, and the necessity of embracing that while focusing on long-term relationships over one-time transactions. ++++++ The NONFICTION BRAND podcast is hosted by …

USC Annenberg School for Communications and Journalism professor Anika Jackson joins host DP Knudten for a discussion about the intersection of PR and brand, and how the first step toward amplifying your brand is to actively identify the authenticity within it. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special gue…

Jay Baer is back for a second-half episode with host DP Knudten about his new book “Time to Win,” and the master strategy behind its multi-stage release, and why he’s still spending serious cash on coaches to become even better at what he does across the board. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special gue…

Jay Baer is back on the pod to introduce listeners to Tequila Jay, his Insta/TikTok alter ego and how he’s using his well-earned skills to share hard-earned knowledge about agave-based spirits to build entirely new audiences, and have a ton of fun doing it. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests.…

Video Narrative’s Chris West is back with host DP Knudten for more about how understanding and communicating your brand is important, but not as much as speaking your audience’s language in order to deliver what they want, and actually need, to solve their specific challenges. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variet…

Video Narrative’s Chris West joins host DP Knudten for a conversation about how the first step to creating an effective and authentic promo or sizzle reel video is to fully identify the true story of your brand, but always with an eye toward serving the needs of your perfect audience. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and …

Commercial Real Estate Broker Heather Ewing is back with host DP Knudten for more about how she’s bringing more of her full self to her commercial real estate business by actively building a single NonFiction Brand that unites the personal and the professional to communicate the woman she is. ++++++ The NONFICTION BRAND podcast is hosted by DP Knud…

Commercial Real Estate Broker Heather Ewing is pioneering the use of social media video to not only build her personal brand, but build real, valuable relationships well outside her home base in Madison, Wisconsin USA. How? Why? What’s the strategy behind the performance? She joins host DP Knudten to go deep into that, and much more. ++++++ The NON…

Annelise (Baer) the Archaeologist is back with host DP Knudten for more about how this media producer/archaeologist is using TikTok to inform and inspire countless fans about the latest discoveries in the field while building a personal brand that turns the camera (quite literally) on her. Where it goes from here? That’s a big part of the adventure…

Annelise (Baer) the Archaeologist joins host DP Knudten for an excavation of her strategy to use social media to spread the joy of exploration like a modern day Ms. Frizzle by curating and sharing the very coolest new developments in the discipline on TikTok while creating a very interesting personal brand in the process. ++++++ The NONFICTION BRAN…

The Data>Dogma podcast’s Dan McClellan is back with host DP Knudten for more about how he’s packaging his PhD-based personal brand to attract, engage, and retain a growing community of like-minded, but never dogmatic, fans—and how this erstwhile academician is selling merchandise (a PhD selling merch?!) that authentically represents who he is, what…

TikTok star and Biblical scholar Dan McClellan joins host DP Knudten for a fascinating discussion about how a PhD, a passion for linguistics and deep training in Biblical interpretation helped him take over a social media channel previously thought to be little more than as venue for dancing teens, snake oil hucksters, and preening narcissists. +++…

ReThrive Designs' Joyce and Kyrsten Roseman are back with host DP Knudten for more about the power of identifying, owning and telling your ‘completely true / completely you’ story, whether you’re a jewelry designer, small business, or major metropolitan area (think Nashville, Tennessee, USA). ++++++ The NONFICTION BRAND podcast is hosted by DP Knud…

Nashville-based jewelry artisans Joyce and Kyrsten Roseman join host DP Knudten for an in-depth and really interesting discussion about the power of social media to battle unexpected professional setbacks, and how one channel, TikTok, is enabling them to get their voices (and jewelry designs) out there in a way that builds both ReThrive Designs bra…

Belonging to the Brand author Mark Schaefer is back with host DP Knudten for more about his latest book, and a look into the RISE Community he’s currently building for smart marketers around the world, the role humility plays in leadership, much more. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While…

NFB pod fav Mark Schaefer joins host DP Knudten for a deep convo about his latest book Belonging to the Brand, and all the smart strategies it contains for brands of all kinds and sizes that seek to get not only their message out there, but build a legion of carbon-based IRL people into a community that…belong to your brand. ++++++ The NONFICTION B…

Podetize.com’s Tracy Hazzard joins host DP Knudten for more about how the Bob Burg's Know/Like/Trust recipe is getting an update for people of all kinds online, and how to make sure you’re getting everything you deserve from your efforts to build your “completely true / completely you” NonFiction Brand. ++++++ The NONFICTION BRAND podcast is hosted…

Binge Factor Media’s Tracy Hazzard joins host DP Knudten for a lively conversation about how too many podcasters are leaving authority on the table by not optimizing their true thought leadership for the Bot reality we all live in—and what they can do to get the authority back. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a varie…

YES, BRAND! comedian/marketer Hersh Rephun joins host DP Knudten for a conversation about everyone’s favorite improv imperative “yes, AND” as well as a deep dive into personal branding as exemplified by some of today’s top comics, including Michelle Wolf, Jim Gaffigan, and Bill Burr. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a…

Non-profit marketing expert David Pisarek joins host DP Knudten for a conversation about how “non-profit” does not mean “no profits,” and why both the nonprofit itself, and the people who work with it, need to embrace branding in order to serve more, better. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests…

NFB pod favorite Melanie Deziel is back for her FIFTH conversation with host DP Knudten about her new book Prove It—Exactly How Modern Marketers Earn Trust, and its philosophy of embracing not just the talk you talk, but demonstrating the walk you actually walk. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special gu…

Solo, blue water sailor Paul Trammell joins host DP Knudten for a look how personal branding, self-publishing and smart social media strategies enable him to keep sailing and living the nomad life he loves, no matter where in the world he happens to be. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. Whi…

Taralyn Michelle, host of The Grind Defined podcast, joins host DP Knudten for her POV re: the need to identify the true passion foundation of the real person you are in order to align everything in your life to achieve the goals you actually want. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While fo…

Podcaster, author, and former Nashville audio engineer Jay Franze joins host DP Knudten for a wide-ranging discussion about how Jay’s “cat walking across a farm field” career path was all based on him finding, following, and re-orienting his journey to align with the person (and personal brand) he actually is. ++++++ The NONFICTION BRAND podcast is…

Clifton C. Manning, author of Dream Octane, joins host DP Knudten for a “we are sooo on the same page” discussion about the imperative to not only identify your “abundance factor,” but the need to share it widely, and without any kind of imposter syndrome shame. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special gu…

“Authority Amplifier” Melanie Benson joins host DP Knudten for a conversation about her take on her “Collaboration Currency” and “Millions Mindset” concepts, and how the worst thing one can do is leave money and opportunity on the table by undervaluing your true expertise and value. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a …

Reality show casting legend Vinnie Potestivo joins host DP Knudten for a conversation on how personal branding is for everyone, not just A-List celebrities, and what he learned on the job working with stars like Ashton Kutcher, Mandy Moore, and the cast of The Real Housewives of New Jersey. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudte…

“Mindshift” podcaster Darrell Evans joins host DP Knudten for a wide ranging discussion about the value of relationship building, and why it’s important to pay attention to real communication before optimizing for technical efficiency. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the …

Mandy Capehart joins host DP Knudten for a surprisingly deep conversation about how her focus on restorative grief is not only helping the people she serves, but enabling her to create an intriguing personal brand—all around something most don’t want to talk about. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special…

To inaugurate the next 200 episodes of the podcast, Tyler Foley joins host DP Knudten for an in-depth conversation about how Tyler uses podcast guesting to not only extend his personal brand’s reach, but also find out what he’s most valued for sharing. I++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. Whi…

In celebration of making it to 200 episodes, host DP Knudten looks back on some of the things he’s learned, people he’s met, and lessons he’s earned over the 3.82 years since the podcast’s debut in 2018. I++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal brand…

Pro-soccer star Amobi Okugo is back with host DP Knudten for more about how he’s consciously building a business for himself that has legs far beyond his pro career, and is 100% designed to project —and protect—his personal brand. Learn more about and connect with Amobi Okugo at www.afrugalathlete.com ++++++ The NONFICTION BRAND podcast is hosted b…

“A Frugal Athlete’s” Amobi Okugo joins host DP Knudten for a conversation about how pre-pro, elite, and pro athletes like him need to start paying attention to their finances and brands long before their first contract signing. Learn more about and connect with Amobi Okugo at www.afrugalathlete.com ++++++ The NONFICTION BRAND podcast is hosted by D…

“The” Robyn Graham joins host DP Knudten for more about how values form the foundation of any truly authentic personal brand—and why knowing what those values actually are is critical to know before even getting started. Learn more about and connect with Robyn Graham at www.therobyngraham.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knud…

Mindset coach Robyn Graham joins host DP Knudten for a conversation about the road that led her to understand the linkage between ‘mindset’ and ‘authenticity,’ and how both contribute to your business and personal success. Learn more about and connect with Robyn Graham at www.therobyngraham.com ++++++ The NONFICTION BRAND podcast is hosted by DP Kn…

Toastmasters International enthusiast Dom Brightmon joins host DP Knudten for more conversation about how being surrounded by people who share your desire to better themselves helps you do the same for yourself. Learn more about and connect with Dom Brightmon at www.dombrightmon.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a …

Master communicator Dom Brightmon joins host DP Knudten for a conversation about the power of pressing ‘play’ and sharing your voice and story consistently and persistently. Learn more about and connect with Dom Brightmon at www.dombrightmon.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focus…

Mary Chan is back with host DP Knudten to continue their conversation about how podcasting is a powerful way to make your voice more ‘visible,’ and enable you to build relationships long before those relationships happen in real life. Learn more about and connect with Mary Chan at www.organizedsound.ca ++++++ The NONFICTION BRAND podcast is hosted …

“The Podcaster’s Guide to a Visible Voice” creator Mary Chan joins host DP Knudten to share her point of view on how podcasting can build relationships, boost credibility, and enhance your personal brand authority—even for those not immediately comfortable in front of a mic. Learn more about and connect with Mary Chan at www.organizedsound.ca +++++…

Veteran podcaster (and podcast guest marketing strategist) Jason Cercone is back with host DP Knudten for more about how podcasting can deliver real value to your audience while working to boost your personal brand at the same time. Learn more about and connect with Jason Cercone at jasoncercone.com ++++++ The NONFICTION BRAND podcast is hosted by …

Podcaster (and podcast guest marketing strategist) Jason Cercone joins host DP Knudten for a deep discussion about how being a podcast guest can get you all that podcast goodness without the time, effort, and energy calories. Learn more about and connect with Jason Cercone at jasoncercone.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knud…

Beth Fisher is back for more conversation with host DP Knudten about how knowing who you truly are allows you to level up your abilities by enabling you to see the honest gaps in your capabilities in the first place. Learn more about and connect with Beth Fisher at bethfisher.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a var…

Beth Fisher, author of Remorseless—Learning to Lose Labels, Expectations, and Assumptions Without Losing Yourself (and a completely remorseless woman IRL) joins host DP Knudten for a conversation about leaving labels behind, and embracing the you you truly are. (and a completely remorseless woman IRL, joins host DP Knudten for a conversation about …

The Raygacy Show’s Rayson Choo, a Singaporean with a singular point of view, is back with host DP Knudten for more about how he got his podcast off the ground—and around the world—one step and one episode at a time. Hear more from Rayson on his The Raygacy Show podcast wherever you get fine podcasts for FREE. ++++++ The NONFICTION BRAND podcast is …

Singapore-based podcaster Rayson Choo joins host DP Knudten for a conversation about the power of podcasting for personal brands, and how they can very efficiently enable you to attract big names regardless of where you are on the globe. Hear more from Rayson on his Raygacy Show podcast wherever you get fine podcasts for FREE. ++++++ The NONFICTION…

The Melanin Project’s Afra Smith is back with host DP Knudten for a discussion detailing her AODEC system for not only boosting financial wellness (her main focus), but building and believing in your personal brand. Learn more about and connect with Afra Smith at themelaninproject2053.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten …

The Melanin Project’s Afra Smith joins host DP Knudten for a conversation about how personal responsibility is at the center of any successful personal brand, and how the first step toward having a "completely real brand" is to be completely real about who you actually are in every aspect of your life. Learn more about and connect with Afra Smith a…

The Identity Archaeologist Josh Zepess is back with host DP Knudten for a continued conversation about how having a personal brand is the only way to avoid the commodity trap—and how not having one is just “leaving money on the table.” Learn more about and connect with Josh at joshzepess.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudt…

The Identity Archaeologist Josh Zepess joins host DP Knudten for an amazingly in agreement, “preaching to the choir” sermon about the necessity to dig deep to discover the full truth of who you are, what you do, and how you do it in order to create a brand that’s 100% true to the unique person you are. Learn more about and connect with Josh at josh…

Vickie Helm of The Coffee Break Show podcast is back with host DP Knudten for a fascinating conversation about what we all should learn from the personal brand examples of Arnold Schwarzenegger, Dwayne “The Rock” Johnson, and Eddie Van Halen. Learn more about and connect with Vickie at vickiehelm.com ++++++ The NONFICTION BRAND podcast is hosted by…