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The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business: - time management - marketing - mindset - growing your community of engaged athletes Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family. Endurance coaching is already your dream job - let’s make it a full time reality!
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In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being. Most coaches set resolutions or stack a long list of goals they don’t actually stay connected to past late January. A word works differently. It becomes an internal compass: a …
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What happens when you mix a live Sweet Spot group ride, real-time coaching, fueling advice, tech questions, and unfiltered athlete Q&A? You get a live, no-BS training session led by Coach Frank that covers how cyclists train. Pardon the audio as we recorded from our discord channel that was live during the ride. In this ride & podcast, we dove into…
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2025 was one of the most successful years in business. And I am excited to share all the business decisions that were instrumental in making it an amazing year! Listen in to see what were big mindset shifts, strategy upgrades and how you can integrate these ideas and thoughts into your business in 2026. Interested in getting your coaching business …
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In this episode, I give an update on what's going on in the Dream Programs world. And then I get into the major shift I think we need to CHANGE the coaching industry: That business ambition, charging your worth, marketing and profitability is what allows you to serve athletes at the highest level for the long term. So you have time to get really go…
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More about that new offer in my world! And what is a mastermind? I get that question a lot. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake…
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Hey all - in this episode, I get into the power of having multiple offers, and the stories and behind the scenes about how the Dream Programs have gotten where we are today in December of 2025, almost 4 years after we started. For the newest of coaches we have Dream Launcher: Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/…
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In this episode, we go in depth on the one skill you need to practice to get your engagement up on IG - STORYTELLING. Why? It connects to your ideal athlete! They will know you better. Athletes are on IG to be entertained, and storytelling is so much more interesting. Storytelling helps to build trust to convert followers into inquiries. I hinted t…
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Sweet Spot Training is one of the most widely used and effective ways cyclists build their base and improve power. Sweet Spot Train the Right Way for FREE in the CoachCat App → https://fascatcoaching.com/app But very few people know the story behind the development of 'sweet spot training'. Long before Sweet Spot Training was mainstream, it was dev…
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In this episode, we go back to the basics: the things that I see that hold coaches back SO much from growing and serving and helping even more athletes: 1. Caring what other people think 2. Perfection 3. That it's all been said before 4. Fear of getting started This episode will help you to feel more comfortable taking action because your future at…
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Pro Coach Sierra Sims (M.S. Exercise Physiology) breaks down the science and technique behind muscle tension intervals: one of the most effective ways to turn gym strength into real power on the bike. Whether you're building your base, coming back from the off-season, or looking to climb stronger, these workouts teach your neuromuscular system to p…
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Most cyclists don't realize it, but our entire training lifestyle is basically built for longevity. Endurance & VO2 max training, weight lifting, real food, and good sleep are the same fundamentals that help you live longer and stay healthy as you age. With books like Outlive and the rise of longevity science, I finally decided to share my personal…
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In this episode, in companion to Episode 98, I talk all about the 3 big things I WISH I had implemented earlier in my business to get to the Million Dollar Milestone much faster. Some are mindset, some are also tactical, but this episode will be the cheat code to build out your dream business so much faster. Interested in getting your coaching busi…
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Learn how to use your HRV along with three other essential recovery metrics to train smarter and recover better. Then try the CoachCat App → free for your first 30 days https://fascatcoaching.com/app Coach Frank Overton (the BigCat), founder of FasCat Coaching and creator of the CoachCat App, breaks down what HRV really means, why single-day number…
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In this episode, I talk about how Fiv3 Racing's Stripe account hit 1 million dollars last month - a big milestone for our company that until 2024 was mostly just my revenue and a small portion from a business partner. How did we get there? I review the 4 areas that helped me/us get here and what you can learn to get to your 1 million dollar milesto…
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Last week, I hit my 100th episode! Not only did I "never miss a Wednesday", I am so excited for the growth we have seen in The Endurance Coachpreneur in the last 22 months or so. In this episode, I reflect on what it takes to start, and sustain, a podcast and how even if you aren't going to start a podcast, what you can learn from this. Interested …
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In this episode, I do a review of all the big things at races/events and what I wish I did different at Ironman WC last week. 1. Marketing: Photos/B Roll to take 2. Conversation goals 3. How to social media the race And then when a big result happens, my experience as one of my athlete's "publicists" and some of the wild things that have happened s…
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Start Training for Next Year NOW with these 4 "On Season" Training Methodologies. Use the CoachCat to do your Winter Training free for the first month ➡️ https://fascatcoaching.com/app Most cyclists call it the off-season… but that's a mistake. The truth is, winter is GO TIME and its actually the "On-Season" when you lift weight build base and ride…
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In this episode, I dive deep into something we haven't talked much about. How to coach in part time hours that also conflict with your marriage and parenting time! How do you balance (or juggle) it all?? Let's just say it isn't easy! Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellela…
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On October 11, 2025, Natalie Grabow made history: at 80 years old, she became the oldest woman ever to finish the IRONMAN World Championship in Kona — crossing the line in 16:45:26. In this episode, I get real about our journey together — how we built this result, what it takes to stay competitive with age, and how her mindset, training, and persev…
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Who says business growth has to feel like a grind? In this episode, we’re flipping the script on the hustle narrative and diving into why fun is your ultimate growth strategy. I'll share how joy, creativity, and play aren’t just “nice-to-haves” but essential ingredients for innovation, connection, and long-term success. You’ll hear real-life exampl…
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Muscle Tension Intervals are those big gear, low cadence masher that are like lifting weights on the bike. You can do them in the CoachCat app → https://fascatcoaching.com/app where the first month is free. The problem? Not everyone has access to a steady 3–5% climb like we do here in Boulder. That's where Zwift comes in. In this video, Coach Frank…
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Are you ready to finally build a coaching business that thrives? In this episode, I’m breaking down the 3 biggest mistakes new coaches make when starting out—and, more importantly, how to avoid them. If you’ve been feeling stuck, overwhelmed, or unsure of how to attract your first clients, this episode is for you. I’ll walk you through the exact mi…
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What if your business didn’t just make money—but felt like an extension of who you are? In this episode, we’re diving into the power of defining your core values and how they shape every decision you make. I'll share my own values—helping others succeed, optimistic abundance, creativity, passion, and innovation—and how they’ve become the foundation…
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In this episode, I talk about how to use a sometimes slower time in your business to slow down and create all the things in the back end that your business needs to scale. Sometimes September/October can feel a little slow because you may have less athletes as some are starting to take a seasonal break. THIS IS THE TIME to create those systems and …
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Weight lifting for cycling can help you gain 15 to 50 watts by next spring — but only if you do it the right way. 🚴‍♂️💪 Watch this podcast on our youTube channel for a better visual learning experience: https://youtu.be/J5nTl0sXrFQ In this video, the BigCat (Frank Overton) show you exactly how to lift weights for cycling to increase your power outp…
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What separates those who quit from those who cross the finish line whether in racing or business? Mental toughness. In this episode, we’re breaking down the 3 pillars of mental toughness: resilience, emotional regulation, and grit. You’ll learn how to bounce back from setbacks, stay calm under pressure, and keep showing up, even when it feels impos…
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Are you masters cyclist wondering why your FTP is plateauing or dropping — and what to do about it? 🚴‍♂️ Watch the podcast with visual charts & graphs on our youTube channel: https://youtu.be/DChZyc_7BWM In this video, the BigCat, Frank Overton, explains the science behind why masters cyclists get slower with age and, more importantly, how to fix i…
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If you’re still stuck at 5 figures, chances are you’re making at least one of these three mistakes—and they’re holding you back from the freedom, income, and impact you’ve been working so hard for. In this episode, I’m breaking down the biggest traps coaches fall into and how to avoid them, so you can finally step into the next level of your busine…
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Intervals for Masters cyclists don't have to be complicated but they do have to be different. 🚴‍♂️ Watch this video on our youtube channel for a more immersive visual learning experience: https://youtu.be/12H-rYEylo0 If you're over 40, 50, or even 60, you can still train like the pros with the same intervals, the same intensities, the same power zo…
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Think you can just hand over your marketing to an agency and watch the clients roll in? Think again. In this episode, we’re diving into why YOU are the best marketer for your coaching business and how skipping this foundational work is costing you dream clients. You’ll learn: Why outsourcing marketing too soon never works. A quick exercise to craft…
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The AmEx Ride is a style of cycling training thats fun, flexible, and it makes you hella fast. 💨 There is no strict structure, and they are variable power rides in all zones, 2-7. Watch this tip on our youTube channel: https://youtu.be/_v3KjeloYfM Unlike cookie-cutter intervals, the AmEx Ride blends old-school cycling wisdom with new-school data to…
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In this episode, I go over my creative process for podcasting, but also the 4 things that have been coming up in my life and coaching that are the success codes to growing your business. My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it'…
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Coach Frank gives you a cycling season review by asking questions about your training and data. T Watch this podcast on youTube for a more visual immersion: https://youtu.be/-gma7xCqftU Know what you did, so you don't make the same mistakes again and go insane. Coach Frank will ask: 1️⃣ When did you start training this past year and how consistent …
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You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-winter/January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:…
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FasCat Coach Elliott Baring shares what kind of power output and training it took for him to race a sub 7 hour and 30th place in the Pro Men's Leadville 100 MTB Race. See his watts / kg up all the significant climbs, learn how much he ate and about the heat training he did for altitude acclimation. Want help with your Leadville Training? Hire Coach…
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Think you're training in Zone 2? Many athletes aren't and this #1 training mistake could be slowing your progress and sabotaging your endurance gains. 💡 Train your Zone 2 the Right Way with CoachCat Free for 30 Days https://fascatcoaching.com/app In this video, Coach Frank explains the #1 Zone 2 training mistake, why it happens, and how to fix it s…
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In this episode, we talk all things time management, but most specifically how to schedule your week to not only save time but also honor your boundaries and be more creative. The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/ Website | Follow Michelle on IG…
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Start training for your first time with these 3 easy steps. Watch this podcast on our youTube channel for a more immersive visual experience: https://youtu.be/mWbzHdGuT00 If you've caught the cycling 'bug', maybe you've signed up for a group ride, a charity event, or even your first race and now you're wondering how to actually start training. In t…
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Peaking is about resting more and riding less while maintaining intensity. When done properly you can "Peak" and achieve up to a 6% increase in FTP ! Watch this podcast on our youTube channel https://youtu.be/RI2-T-evi7k Coach Frank (a.k.a. the BigCat) breaks down exactly how to taper for your A race and how to avoid the #1 mistake that leaves powe…
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In the Northern Hemisphere, we are in the middle of "vacation season" - summer! How does a coach vacation during one of the biggest athlete parts of the year? How do we support our athletes while supporting our own mental health? The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co…
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When coaching athletes, we often fix and adjust something different from why the athlete hired us in the first place… 🏊🏻‍♀️ They come for accountability to do more but they actually need to do less 🚴‍♀️ They come to you to fix their run in long course or a marathon through workout choice but we actually first work on nutrition & mindset 🏃🏿‍♂️ They …
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Sweet Spot Training, one of the most effective ways to improve FTP, increase endurance & build durability. Follow our Sweet Spot Plans for FREE https://fascatcoaching.com/app Watch this training tip on our youTube channel https://youtu.be/rWehU8_YcZk In this video, you'll learn: ✅ How much Sweet Spot at what time of the year ✅ How your discipline, …
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Trying to lose weight but not seeing results, even with all the miles you're putting in? You're not alone. In this video, Coach Frank "the BigCat" Overton shares a practical, science-backed approach to eating for fat loss without sacrificing performance. Whether you're over 40 or just want to improve your power-to-weight ratio, this is a smarter wa…
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Coaching is the best job in the world, but honestly, sometimes it isn't. You may be approaching burnout, stressed out in life, or just feeling tired of writing training plans. When we get here, we wish we were in the "flow state", where creativity, ideas, love of the sport and how much you can help athletes is on FIRE. This episode provides my 4 ke…
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Learn How to Setup and Use Your Power Training Zones with your Powermeter. Take the guesswork out your power-based training using CoachCat where the 1st Month is FREE ➡️ https://fascatcoaching.com/app Coach Frank breaks down how to train with power by understanding and applying cycling power zones Whether you're brand new to using a power meter or …
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In this episode, I go over the 5 biggest hangups new (and advanced) coaches have with marketing, putting yourself out there and social media. It's not just you that feels this way! After coaching 100s of endurance coaches in these areas, I can safely say that most coaches have felt this way! It's your choice if you let your thoughts "win" or if you…
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Stop plateauing and start progressing with our annual training plan. In this training tip, Coach Frank (aka The BigCat) breaks down The 365 Plan, FasCat's complete year-round training system to help you get faster without burning out. Watch this podcast on our youTube channel: https://youtu.be/S6ZpZaJHC80 Whether you're racing, training for a big g…
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You're doing cycling intervals, but are you doing them right? See 'if' your interval training is 'RIGHT' in the CoachCat app where the first month is free ➡️ https://fascatcoaching.com/app In this training tip, Coach Frank (aka the BigCat) breaks down the right way and wrong way to perform power-based interval workouts. Whether you're training for …
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In this episode, I go deep on the inquiry communication process. What to do when you get an inquiry to help best position yourself to turn that inquiry into a sale and then what exactly to do when you are dealing with ghosts - those athletes that don't respond to messages and go DARK. It's not even how you handle them, but to have a mindset that un…
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You can ride the Tour de France too with this FREE training plan built for the everyday cyclist with limited time. 💥 🚴‍♂️ Watch this training tip on our youTube channel https://youtu.be/QC7qfaLdR84 We took the terrain of this year's Tour stages and created at at home version for working athletes who want to push their fitness, add some excitement t…
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