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Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you wi ...
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In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They t…
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In this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, emphasizing the power of authentic storytelling in business communication. He offers practical advice on overcom…
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In this episode of B2B Brand180, Linda interviews Robert Weiss, President Sales & Marketing, MultiVision Digital, on the critical role of video in B2B branding and growth strategies. This episode covers strategies for beginning with video marketing, maximizing production value on a limited budget, and highlights video's increasing importance in dig…
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In this episode of B2B Brand180, Linda interviews Doug Brown, CEO of CEO Sales Strategies, discussing topics ranging from the importance of follow-up in sales, to aligning sales and marketing strategies, to understanding buyer psychology. Doug shares valuable insights from his extensive B2B experience, emphasizing the significance of personalized c…
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In this episode of B2B Brand180, Linda is joined by Joelly Goodson, a branding expert and podcaster. They explore the critical role of sustainability in driving B2B brand growth, offering practical strategies for integrating eco-conscious practices into branding and marketing efforts. Joelly shares her journey and experiences, highlighting how bran…
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In this episode of B2B Brand180, Linda welcomes Ian Baer, founder of Sooth, to explore the impact of emotional engagement in B2B marketing. Ian brings a wealth of experience from his leadership roles across various major brands and discusses how tapping into emotional drivers can significantly enhance brand strategies. The discussion also explores …
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In this episode of B2B Brand180, Linda interviews Jarie Bolander, an expert in B2B storytelling. Jarie offers insights and strategies for transforming B2B brands with compelling storytelling. He explores the power of emotional appeal, logical progression, and credibility in persuasive storytelling, as well as the significance of aligning narratives…
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In this episode of B2B Brand180, Linda Fanaras interviews Ben Reinberg, CEO of Alliance Consolidated Group of Companies. They explore the impact of personal branding in the B2B space and how it aligns with value-based leadership. Ben shares his journey as a serial entrepreneur and commercial real estate investor offering practical insights on build…
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In this episode of B2B Brand180, Linda interviews Cody Schneider, Co-founder of Swell AI. Cody discusses the transformative power of AI in B2B marketing, focusing on its impact on marketing efficiency, customer engagement, and scaling businesses. Tune in for practical tips and insights for marketers and entrepreneurs looking to leverage AI for thei…
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In this episode of B2B Brand180, Linda interviews Zach Montroy from Intention Collective. Zach discusses strategic planning, execution for business growth, and the essentials of healthy leadership. Gain insights on aligning company vision with team efforts and the role of emotional intelligence in effective leadership. Zach also outlines his approa…
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In this episode of B2B Brand180, Linda interviews Paul Pritchard, CEO of Overdose Digital. They discuss the company's growth, digital transformation, AI's role in e-commerce, and innovation strategies. Paul provides forward-thinking ideas and insights for businesses navigating the rapidly evolving B2B marketing landscape. Follow Paul at LinkedIn ht…
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In this episode of the B2B Brand180 Podcast, Linda interviews Dan Melnick of Southlake Consulting. Dan introduces his company's new AI chatbot product tailored for e-commerce and they discuss the broader landscape of AI technologies. From real-time customer interactions to integrated social media features, join in to learn about the future of AI in…
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In the latest episode of B2B Brand180, Linda Fanaras talks to Jared Reimer, CTO & Founder of Cascadeo. Reimer offers practical insights on how businesses can stay ahead, adapt, and thrive amidst rapid technological shifts. Linda and Jared also explore the influence of artificial intelligence on B2B Marketing. And, get a peek into Reimer's unique ex…
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In this episode of B2B Brand180, Linda Fanaras interviews Kevin Lee, a seasoned advisor, investor, author, "multipreneur," and strategist. They discuss the evolving landscape of branding and marketing, sharing insightful strategies that can propel a B2B brand forward in today's competitive market. Kevin also opens up about his entrepreneurial journ…
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In this episode of B2B Brand 180, Linda Fanaras interviews Tim Koelzer, the Managing Partner of Equibrand Consulting and author of 'Upstream Marketing'. Dive into the intricacies of upstream marketing and uncover how it helps drive conventional marketing tactics. Discover how a strategic upstream approach can fundamentally bolster your brand's pres…
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In this episode of B2B Brand180, Linda Fanaras, CEO of Millennium Agency, interviews Harry Spaight, sales consultant and author of "Selling with Dignity." Drawing from his mission background and competitive sales experience, Harry provides invaluable strategies to enhance sales performance and drive revenue growth. Join us to discover how selling c…
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In this episode of B2B Brand180, Linda interviews Ryan Kauth, business coach, fractional executive and founder of the Fractional Executive Podcast. They discuss the challenges faced by established founders and family business owners who are navigating the often turbulent waters of business growth. Ryan shares his experiences as a business coach and…
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In this episode of B2B Brand180, Linda interviews Alexander De Ridder, a renowned AI innovator, CTO, SEO expert, and the co-founder of Ink. As a pioneer in Natural Language Optimization models and the creator of a patented AI method that demystifies Google's content preferences, Alexander offers a wealth of knowledge. The conversation dives into th…
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In this episode, Linda Fanaras speaks with Jillian Derby, Senior Marketing Director at AIM HR Solutions, to discuss the often-overlooked synergy between HR and marketing departments in the B2B space. They explore how a unified approach can lead to better employee engagement, improved brand messaging and, ultimately, increased sales. Thanks for list…
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In this episode of the B2B Brand180 podcast, host Linda Fanaras is joined by Jeremy Miller, founder of Sticky Branding and a leading strategy consultant. Together, they dive into the world of branding and discuss what it takes to create a truly remarkable brand in today's competitive market. Miller shares his insights into how businesses can differ…
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In this episode of the B2B Brand180 Podcast, Linda Fanaras speaks with Dr. James Richardson, a seasoned entrepreneur and founder of Premium Growth Solutions, about expert strategies for CPG entrepreneurs looking to transform their ideas into premium brands. With a focus on the consumer packaged goods industry, Dr. Richardson shares valuable insight…
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In this special edition of B2B Brand180, Linda Fanaras, CEO of Millennium Agency, discusses how to establish a successful biotech brand that engages. Linda starts by emphasizing the importance of connecting with your audience and understanding their needs, which can be achieved through market research and data analysis. She then highlights the impo…
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This special edition episode of B2B Brand180 provides five essential tips to create a successful pharmaceutical brand strategy. Linda Fanaras, CEO of Millennium Agency, discusses how to identify your niche audience, build a brand and messaging architecture, use content marketing to boost awareness, execute a push pull marketing strategy, and optimi…
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This special edition of the B2B Brand180 podcast is a must-listen for biotech and pharmaceutical companies looking to stand out from the competition. Linda dives into the power of web design and how to use personalized photography, vibrant visuals, and creative design elements to capture your audience's attention. She also highlights the importance…
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In this episode of The B2B BRAND180 podcast, Sarah Noel Block, CEO of Tiny Marketing, shares key tips to guide SaaS companies on their content marketing journey. Sarah focuses on organic marketing and believes that all marketing is content marketing. She provides actionable tips on how to create a content marketing strategy when time and budget are…
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In this episode of the B2B Brand180 podcast, Linda speaks with Mike Thorne, Author and Growth Mentor who specializes in transformational leadership. They discuss the impact of trusted communities and cultures of inclusion, how to connect a personal mission to an organizational mission, the importance of developing trust and the value of asking for …
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Linda Fanaras joined Tycoons, Austin Peterson and Gary Braun, to give insight into the world of branding and marketing. She talked about the importance of authenticity, don’t force something that doesn’t fit. She touched on professionalism and making sure you don’t cut corners on what’s important. Tune in to hear them share about finding the “white…
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Linda speaks with Riccardo Porta, Global Director of Customer Experience at Dow, and Jim Tincher, Customer Experience Expert and best-selling author, about the real-world implementation of customer experience at Dow to create more profitable outcomes. During the episode, Riccardo, Jim and Linda explore how Dow applies customer experience (CX) princ…
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Linda speaks with Davina Stanley, author and consultant, on how to effectively communicate organizational decisions, strategies and results. Davina draws on more than 25 years’ experience helping leaders and teams to clarify their thinking so they can communicate complex ideas. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fa…
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How do B2B organizations create exceptional customer experiences? Linda speaks with Jim Tincher, author of Do B2B Better, about best practices in B2B customer experience design. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency. Linda's LinkedIn: https://www.linkedin.com/in/lindafanara…
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Linda interviews Robb Atkinson, Director of Marketing/Public Relations at Memic about the latest best practices in B2B marketing strategy. Tune in to discover high value B2B marketing ideas that can help accelerate your own organization's growth. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millenn…
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What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Millennium Agency: Brand Strategy…
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In this episode, we talk about the effects of political positions on brand identity. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Chann…
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Did they cashew off guard? Are you shellshocked over the new Planter’s mascot? We’ll give you our honey roasted take on this year’s lightly salted commercial, there has been a party mix of opinions! Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL…
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In this episode, we dive into the decision behind killing off Mr. Peanut. Is it an attempt to refresh the brand, or is it branding murder/suicide? Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Millennium Agency: Brand Strate…
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In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Millennium Agency: Brand Strategy | Marketing | Web…
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In this episode, we dive into how Trader Joe's stays relevant with a zero-dollar marketing budget! Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency…
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In this episode, we talk about how your first impression is one of the most important factors to your brand thriving in today's digital world. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Millennium Agency: Brand Strategy |…
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In this episode of Marketing Murder Mysteries, we discuss Burger King's latest Whopper ad. Was it marketing genius, or a very bad decision? Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Millennium Agency: Brand Strategy | Ma…
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In this episode, we dive into General Mills' decision to release a premium breakfast cereal that is priced as high as $32 a box! Listen as our marketing experts break down this decision, as well as the cereal industry as a whole! Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/…
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In this episode, we discuss the value of creating segmented marketing materials for different demographics, and dissect how Geico goes to the extreme with some of their campaigns by actively dissuading some audiences from purchasing their products. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space http…
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With the CDC guidelines asking people to avoid touching your face, is the KFC tagline still relevant in our world today and what should businesses do to address the new status-quo? Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VL…
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Millennium Agency's CEO & Strategist, Linda Fanaras, Sits down with Ernesto Burden of NH Business Review to discuss the challenges of marketing in a rebounding economy and provides insight on marketing mistakes to look out for. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CL…
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In this episode, find out whether AA, Delta Airlines and Emirates are dealing with dropping stock prices and marketing tactics the right way. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Millennium Agency: Brand Strategy | …
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With the economy opening up, the team at Millennium Agency discusses how businesses should handle returning to work in a way that's safe for their employees and their brand. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Mill…
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This week we are going to look at brands, like Charmin, that have boomed during the pandemic. But soaring demand may be a curse. Stores can’t keep toilet paper in stock and consumers are starting to get angry. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPA…
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The Coronavirus may be the greatest threat Marvel superheroes have ever faced. This week we explore if Marvel’s Black widow can survive the coronavirus and why social distancing may destroy the Disney brand. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE…
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In this episode, we explore how McDonald's is changing its logo to promote social distancing and why that may not be a good idea for the brand. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Millennium Agency: Brand Strategy …
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Marketing Mystery: When you offer your services for free, are you giving away your brand value? Our marketing detectives investigate! Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Millennium Agency: Brand Strategy | Marketin…
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When the economy takes a turn South, it's time for your business to take action and advertise even more! In this episode of Marketing Murder Mysteries, we look at the brands that are positioning for the future, and how they are destined to win! Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Linda's book, Claim Your White Space https://…
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