Boost Your Boutique With Emily Benson عمومی
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Boost Your Boutique with Emily Benson

Boost Your Boutique with Emily Benson

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Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily ha ...
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0:51.0 Our promise to you today is that we hope you will open your mind to adding more plus size to your retail store as a vendor and how to do it in a way that's going to make you money. 3:08.6 I think sizing is one of the most challenging aspects of the plus size and extended market. 3:36.7 Extra large is not plus size. No. So there's a different…
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1:04.0 My name is Darlene Mitchell and I am a retail business strategist. And my strength really is around inventory and profitability. So I help business boutique owners. Understanding inventory strategies so they can have legacy, not just so they can have a business, but they can have a legacy business, a business that stays around. 1:32.8 I was …
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1:22.0 I use retail as a sort of the stepping stone to gain awareness about myself and to build capital. 2:58.1 It's very important that I feel that the clothes that we make are just made for a woman's body, not a specific woman's body, but like just the woman's body. So I pay a lot of attention to where themes are and how long certain sleeves are …
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1:27.0 So when should you start an email list? Like Day one. Okay. If you don't have an email list or you only have a list of people who purchase from your boutique business, that's fine. 1:38.4 Even if it's 20 people on your list, even if it's five, get signed up with an email service and get going. 1:54.7 What are we doing with email? Why are we …
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Mentioned in this episode: Sky's the Limit Boutique Business Accelerator in 2024 Sky's Boutique Business Accelerator teaches a proven, professional level framework that has been revolutionizing how boutiques scale. What if in 3-4 months you could reduce your inventory liability, become more profitable and start making passive income? Sky's the Limi…
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0:24.5 You don't need a lot of money to start a boutique business. 0:36.6 Let's say that the first way is through dropshipping. There are lots of dropshippers that are now connected through Shopify. So all you have to do is have a Shopify website. 0:55.4 You pay for the good as the person buys for it, but it's a really nice way to start a business …
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0:41.2 One of the things that I know for sure across all of my clients that I work with as a boutique consultant is I want them all to relax. 1:18.4 I think we need to set much better boundaries than we have in the past. And I think a lot of people just were hustling and that's like how they were raised. And that's what patriarchy tells us to do. 2…
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1:30.6 Pop ups are anything that are temporary or semi permanent. And the idea is that you're going there, you're testing the location, you're testing the audience, and you're seeing if it works for you. 2:25.8 You've got to figure out what the vibe of your customer is going to be so that you know where they're going to be. 2:48.6 You want to study…
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1:33.0 The thing about having a brick and mortar is you have automatic traffic If you pick a good location, so All the clients that I've ever had open a brick and mortar business, I'm always like pay for traffic, pay for good location, because that's something that you don't automatically get in a mobile business. 1:56.1 If you're in a location tha…
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0:24.0 I want to show you why your January negative self talk and your negative, in general, self talk about the economy is, it's, it's putting your boutique out of business. 1:24.6 January is a trash month 1:31.8 In the retail world, it is trash, which means you get to take time off. 2:24.9 No, the economy is not bad, your product sucks. You have …
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4:09.0 January gets a bad rap. It really needs to be rebranded into January is rest, relaxation, rejuvenation. It's also like organizing, prepping, planning, and at a pace that feels gentle and tender and kind. 8:27.8 So where I see retail and boutiques being really different is retail feels really big. 9:39.2 People that look like they're big time…
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1:30.1 This is one of the keys to, I think, the problems that happen among so many boutique owners is you just have so much space. 1:45 But It allows you to overbuy and overbuying is one of the quickest ways to not scale your business to become very much unprofitable and to always be struggling to make the revenue that you want. 1:56.9 So first and…
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1:48.1 With seasonal change, the merchandise has to change. So whether you have clothes, whether you have garden goods, whether you have gifts, it's always going to shift based on the season, right? So that's why January and the J months have this bad rep because they're transition months. 3:53.7 You see really weird activity in January. So you don…
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2:17.6 This is the time to talk about it. This is the time to get people behind your cause. 3:06.8 We've got to promote the promotions that we're doing, any sales, discounts, events. events we have to promote, but we also can't forget that we have to educate our customers. 3:36.8 What matters is how you show up for them. What matters is how you pre…
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5:28.0: So I want to talk about the big picture that I want to talk about industry and then I want to talk about you, how you're feeling. 7:47.2: From being a boutique owner to you being a human in the world, right? We are managing a lot. 10:54.0: If you can get yourself to 12 to 15K, you're good. You're in good shape. You know, like you're good. Y…
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2:03.7: What you're about to listen to is a group coaching call. We include group coaching calls with all of our programs. So, we have three levels of programs. This particular call is for our Boutique Basics Bootcamp course. 7:07.0: If you think you can sell everything to everyone and have something for everyone. I've been preaching this for years…
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2:16.5: There's no one path to success. 3:13.3: There's been some quick fixes or people who've started businesses really quickly and maybe seen some success. But this is where the short and longterm thinking in my mind happens because you have to be on the pulse and you also have to be thinking longterm. 4:37.4: Size inclusivity has been something …
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