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Barbell Logic

Barbell Logic

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Join expert voices from Barbell Logic and others from the world of strength for resources to help you get strong for life. Get coaching options and more educational content at barbell-logic.com.
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When one teaches two learn. Matt shares his teaching approach - from interest to refined speech or presentation. Teaching and coaching with pressure are critical to mastering anything. When One Teach Two Learn: Importance of Teaching In order to become an expert coach, or to master any subject, you have to coach, or teach, when it matters. You may …
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Niki and Andrew interview Melissa MacGregor, wife of BLOC coach Mac and BLOC client, and her coach Joel Rasmussen. Melissa suffered a stroke but, with patience, perseverance, and strength training, was able to return to physical activities she never thought she could do again. Healing Through Strength Training: Perseverance & Experimentation Meliss…
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Matt talks to Dave Tate about building EliteFTS. What were the struggles, successes, and untold stories that created EliteFTS? Dave Tate & EliteFTS had a huge impact on Matt Reynolds & Barbell Logic, whether it be from introducing him to the Russian programming literature, to programming tips and principles, to recommending the e-Myth. This podcast…
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We explore professionalism and why it's hard to be professional. Professionalism is difficult, but deliver values and sets you apart. Professionalism: Competence, Integrity, Benevolence Andrew has delivered, through podcast and in-person talks, a deep dive on how competence, integrity, and benevolence make up a professionalism value equation. Matt …
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Matt discusses that, whether in life or business, you should chase value not status. This leads to a successful business and happier life. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Chase Value not Status In a social media world, it can be…
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What does joyful self-improvement look like (and is it possible)? Today, we explore solutions sans suffering. Joyful Self-Improvement: Struggling & Floundering People really struggle to make important changes in their lives (that they at least ostensibly want) such as to lose weight or gain more muscle. Reasons abound for the difficulty. People hea…
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Mitchell Baldridge, CPA, CFP, talks to Matt about how to find the perfect accountant, something a growing business will have to do at some point. He owns Baldridge Financial and Better Book Keeping. Check out the Stupid Tax podcast, with Scott Hambrick and Mitchell Baldridge. How to Find the Perfect Account - First, Don't If you're starting a busin…
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What is the goal of long-term strength training or barbell training? Muscle is the motive. It's your health & capability 401k. Niki & Andrew explore their changing mindset and training. The Motive is Muscle - Shifting the Goal The measurement that is most correlated with force production (strength) is the cross sectional area of muscle mass. Basica…
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Matt covers the excuses that derail progress toward your goals, whether they be personal, business, or otherwise. Master and overcome these excuses. Excuses that Derail Progress - Valuable Things are Hard We at Barbell Logic value voluntary hardship. Simple, hard, effective training brings you toward your goals. Voluntary hardship is refining, wher…
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Andrew & Niki talk sleep strategies & fluff updates: how snapping back after the holidays improves sleep, health markers, appearance, how you feel, and more. Sleep Strategies & Fluff Updates It's January, post-Holiday period, and time to snap back. Andrew & Niki share their fluff updates and tips and tricks for improving sleep. Niki has had a 19-da…
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Do you own a job or a business? Does owning a business make sense for you? Either way, you need to approach this intelligently, thinking about the business you're in and the job you have. Check out the Stupid Tax podcast, with Scott Hambrick and Mitchell Baldridge. Job or Business - Should I Own a Business? Not everyone should own a business. Proba…
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Looking to 2024, we predict, hope, and share our thoughts on what you can expect from BLOC and what we are looking forward to. Looking to 2024 - Smell What BLOC is Cooking Matt, Niki, and Andrew share their predictions and goals for 2024 - fitness, fashion, and more. Fashion Predictions Matt: traditional, classic forms of clothing (feminine dresses…
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Matt, Niki, & Andrew continuing looking back on 2023 with The BLOCies, BLOC Wrapped, part 2 - favorite books, biggest surprises, and more. The BLOCies - BLOC Wrapped, part 2 Despite starting the podcast saying they'd look to 2024, they ran out of time (stay tuned for the next podcast). This podcast is Matt, Niki, and Andrew reflecting on more of th…
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Enjoy us look back on 2023 with BLOC Wrapped - the BLOCies. We share the best of our coaches & clients, fitness trends, & more. BLOC Wrapped - Coaches & Clients Our clients and coaches are amazing. We've got the stats to prove it. Matt joins Andrew & Niki to discuss clients who lifted the most tonnage, hit the biggest lifts, and more. They also dis…
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New Year's resolutions get a bad rap, but, if done well, they're simply an opportunity to plan your goals for the upcoming year. Matt shares his 2024 New Year's resolutions with you. New Year's Resolutions Done Well New Year's resolutions have really been dismissed in recent decades, likely because of the high failure rate they have (especially whe…
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What the fluff!? What do you do when you suddenly realize you feel bad, aren't happy with you look, and want to get rid of the fluff? What the Fluff!? It's January 2nd (or maybe later). You pull the belt across you on the plane, you get into your pants, you look in the mirror...what the fluff!? You may have eaten normally for most of the holiday pe…
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Don't prioritize. De-prioritize. First identify and remove the things that provide you no value. Pull those weeds! Don't Prioritize. De-prioritize. Remove Things That Provide No Value If you're looking to create your GAMEplan, first remove those tasks and goals that do not provide you value. Remove the unimportant and non-urgent. One way Matt has i…
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Niki and Andrew answer your lifting and lifestyle questions on BJJ, nutrition, blown-out pants, and more! Approaching BJJ as You Age Don't train as if you have to prove yourself or go RPE 10 each time. Rather, focus on picking up the basics, because that foundation of basics will result in deep, impressive skill as you potentially move to your purp…
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Coaching is secondary. Business is first. Learn how to be an owner, not just a technician or manager, for business success. Check out the E-Myth Revisited to read more on this subject. Coaching is Secondary for Business Success Consider this scenario. Someone becomes an expert in creating a certain craft or providing a certain service. Maybe this i…
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Do hard things. Valuable pursuits are difficult - embrace these challenges to grow, improve, and crush your goals. Do Hard Things - Valuable Pursuits are Difficult Nothing worthwhile is easy. Maybe we'll be surprised by how easy it is (maybe we built up a certain pursuit or task that we have inflated its difficulty). Building habits of sustainable …
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Know who you are & take advantage of the holiday season to pause, reflect, and write down your core values and mission statement. Know Who You Are You don't need to have a mission statement, business plan, or core values to begin coaching or even start a business. Get customers now. As your business grows, you should sit down and knock these out. A…
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Niki & Andrew answer common beginner questions. Whether you're curious about equipment or protein, cardio or warming up, or wondering how long LP lasts, we give you the answers. Common Beginner Questions - Equipment You can't lift weights without weight to lift, and you need to wear appropriate clothes. Even running, while it seems the simplest of …
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Learn about managing morbidity - staying active, vigorous, and capable to have as much of a human life as possible for as long as you can. You need to dance with your granddaughter, care for your chickens, and farm your fields. Managing Morbidity: Memento Mori We all die, and as lifters this means we all complete our last PRs. There is a day, and y…
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It's time to be ALL IN! Go for that goal or project or task you've been putting off, swing for the fences, and get it done. All In! It's time to be all in. It's time to execute. It's time to complete that task or project or goal or dream or aspiration that you've been putting off. No more. Of course, you should complete a GAMEplan so you can define…
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We share holiday training strategies so you don't lose all your gains. Learn the tips and tricks to keep training & gaining during the holidays. Holiday Training Strategies - Expectations & Mindset When it comes to holiday training, expectations need to match reality. For many people, they confront more variability which does not lend itself to nor…
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This is a replay from Strong Life with Zach Evan Esh podcast where Matt & Zach discuss coaching, online coaching, & business. Strong Life with Zach Evan Esh Replay Matt and Zach have interacted before, passing along business advice and Matt coaching Zach when he ran into some issues. Matt jumped on the Strong Life podcast to discuss why online coac…
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Managing nutrition through the holidays can be tough. Follow these (or develop your own) simple, effective strategies for sustainable holiday nutrition. Managing Nutrition Through the Holidays - Big Picture It's Thanksgiving week, which for many begins the longer holiday period where they find themselves standing on a scale come January unhappy wit…
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Learn how to structure holiday promotions, from timing (Black Friday, pre-Christmas, and post-New Year's), types of incentives and discounts you might offer, and the cyclical nature of the fitness business. How to Structure Holiday Promotions: Black Friday & Pre-Christmas The lead up to Thanksgiving and Christmas is a time people spend more money. …
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Deadlifts: Eat Your Spine. Is this the perfect cue or the reality of a dangerous lift? Andrew & Niki delve into the depths of the deadlift. Do Deadlifts Eat Your Spine!? Do deadlifts, in fact, eat your spine? It certainly feels like it sometimes. Deadlifts train the muscles of the hamstrings, quadriceps, adductors, abs, spinal erectors, lats, and m…
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What is your GAMEplan? How are you accomplishing the most important - not urgent - goals for your business? How are you determining whether you have actually accomplished this goals? You do this with your GAMEplan. Matt explains the GAMEplan and how you can use it (as Barbell Logic has) to prioritize and accomplish the most important tasks for your…
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Mac McGregor and Niel Marr join Niki and Andrew to discuss strength for golf. Niel is a golf instructor, and shares how strength has improved his life and his golf game. Strength for Golf: Longer Drive & Better Stability for Putting As Tiger Woods' career demonstrated, strength does not destroy one's swing or ruin one's golf game. It actually helps…
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Learn the business economics - the metrics that matter - for your business. Matt Reynolds dives into macroeconomics and microeconomic or unit statistics, healthy rates, and how to calculate these statistics. You don't know the health of your business if you don't know these metrics. Business Economics: Know the Health of Your Business You cannot go…
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We discuss 3 lifter pathways: competing, just training (thriving), and recovering. How do these looks, who might find themselves in one of these pathways (and why)? Andrew & Niki explore this. 3 Lifter Pathways - Competing This pathway involves a state of life where life can support training. For these lifters, training is a high priority. Nutritio…
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You need excellent customer service for online coaching, not just in-person coaching. Set your online coaching apart from the crowd, provide your clients more value, get more clients, and make more money. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by goi…
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Metrics aren't your master. Don't sacrifice important pursuits to the altar of strength (unless you're specializing). Metrics Aren't Your Master - What Matters to You? Want to get strong, add some muscle, become more capable, and improve your quality of life and general health and fitness? This is where many of our clients live. Want to get fat, gi…
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Why you should take a vacation: to get into the important, get out from under the tyranny of the urgent, and reset (for work & what is important to you). Why You Should Take a Vacation - Reset & Relax Life naturally contains cycles. You stress yourself in the gym, then you rest to allow recovery and adaptation to occur. Without the rest, there is n…
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People build strong families through strength training. We're, of course, not simply talking about physical strength, but emotionally and spiritually strong families, who witness each other overcome hard things and help each other out through life's difficulties. Strong Families through Strength Training Mac started his fitness journey as a young l…
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Automated metrics are awesome - measure & celebrate progress toward your or your clients' goals AUTOMATICALLY. Awesome. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics…
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Lots of squat thoughts & new cues. Andrew & Niki discuss what cues they've found useful on squats and how they've improved their squats and squat coaching. Lots of Thoughts on Squats Andrew & Niki discuss some squat thoughts - things they've been noodling over, observing, and applying in their lifting and coaching. They both have been thinking more…
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Be a person of integrity, every day, always. If you screw up, own it. This leads to business success (and it's the right thing to do). Person of Integrity: Be One, Always Integrity underpins business success. Yes, you may think of business that have seemingly grown despite scummy business practices. Don't worry about them. Life is not fair. Still, …
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Snapping back to your Goldilocks zone after you fall short of the actions you know will lead to your goals is a must. Whether this occurs after a vacation, a holiday, a weekend with friends or family, or simply a slow slipping of standards, this is an important skill for sustainable nutrition. Learn how to do it without overreacting. Snapping Back …
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Stop being cheap! Consider the value of your time and invest in things that make you money and provide you value. Stop Being Cheap: Value per Unit Time Too many in the fitness industry value their time too little. Comparing options for online coaching platforms, you see one option is $1 cheaper per client per month. The other option prioritizes eff…
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Is it time to change programs when your frustrated and want to blow up your current program? Niki & Andrew how to approach this logically when reason is the furthest thing from your mind. I Want Something Different - NOW! You miss a PR, tweak your back, or can't fit into your favorite jeans. You're ready to blow up your program. But is it time to c…
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When it comes to pricing, less is more. Fewer options means less hassle for you and less decision fatigue for your customers. When it comes to pricing, fewer options is better for your business. Pricing: Fewer Options is Better It's easy, especially as a small business, to bend over backwards for each customer. You develop a different price for eac…
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What keeps you training after the easy PRs, injuries, years or decades of workouts. Why do you keep exercising? Niki and Andrew discuss training motivation over the long haul. What Keeps You Training? Why continue to lift, run, track macros after you've hit your goal? How do Andrew and Niki find motivation after decades training? It different from …
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Customer service is king, especially in a post-COVID world. If you want to run a successful business, have great customer service and you will stand out. Customer Service is King in a Post-COVID World Customer service standards have fallen since 2020 and COVID-19. You notice it at nice restaurants and hotels, at airlines and in public bathrooms. Em…
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Too busy to train!? Not any more! Learn ways to get more done in less time so you can continue to remain consistent & work toward your goals. Too Busy to Train!? - How it Happens How does someone get so busy that they can no longer train? This happens for different reasons for different people. Some may come from new life challenges, but sometimes …
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PRs measure progress toward your clients' goals - so you need to track & celebrate your clients' PRs, because PRs matter. PRs Measure Progress Toward Your Clients' Goals PRs matter. Consistency underlies success. PRs pave the road to your clients accomplishing their goals. Why? They provide dopamine hits that encourage continued work toward buildin…
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I want to gain muscle and lose weight. Is this a realistic goal? How does this look, if it is? It is possible to do this, over time, sustainably, by building healthy habits. Check out the first part of this 2-part series. Andrew & Niki explore the journeys of different "typical" Barbell Logic clients and what these processes look like. Check out th…
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Online coaching is the best coaching for coaches and clients. Coaches gain wider access to clients, more flexibility of time and location to coach, and more dollar-per-hour. Clients can access great coaches across the globe, train during travel or vacation when it works for them, and pay less than in-person coaching. Plus, online coaching builds co…
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