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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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Your roofing business is a ticking time bomb if you’re not ready to adapt. The AI revolution is shaking things up… and it’s moving 10X faster than you think. What I'm about to tell you comes directly from Zach Kass—one of the creators of ChatGPT. I just saw him speak at a Mastermind event. He revealed how AI is transforming industries, including ou…
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Competition is getting stiffer… Everyone has access to the same training (including my videos). So how do you outsell another great roofer who nailed his pitch too? That’s why I made this new video: 3 Ways to Win Against Another Great Roofer. Watch it now to learn: How homeowners really make buying decisions. The 1 thing you can do that the other g…
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Not all roofing leads are created equal… Before you drop thousands more buying leads, you need to see this. I analyzed every single roofing lead source and the pros and cons of each. Watch this video and discover: 1) Every lead source broken down—what works and what doesn’t. 2) The hidden costs of “cheap” leads (and why they could be your most expe…
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Your homeowner just doesn’t see the value! You even showed them how your estimate was better and different. But you lost the sale to the guy who will do it for $3,000 cheaper. Here's why your homeowners don't see the value (and how to sell roofs even better). Watch this and discover: 1) What value actually is 2) What courthouse weddings have to do …
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Here is 15 minutes of pure motivation gold. Motivation is like wind that fills your sails. You need it to start moving and keep moving until you reach your goal. Without it, you’ll be stuck drifting wherever the current takes you - which is never where you planned... In sales and business, the best motivation comes from the people around you. With …
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“I want to wait until next year to get my roof done…” Are you hearing this a lot right now? Beat this objection so you can get the roof sold, built, and collected now. Watch this video to learn 3 powerful ways to overcome, “I want to wait…” This video was inspired by a recent Sales Support Q&A session I hosted for our Members. These live, interacti…
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Every roofing sales objection and how to overcome it. Watch this new compilation video. This is the first time I’ve put together a video like this. All the golden nuggets of my top videos packed into a hard hitting, fast paced masterclass. ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR…
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The problem with roofers is that they think like roofers… If you run a roofing company, you need to STOP thinking like a roofer. Here are 5 tell-tale signs that you think like a roofer… ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/ GET…
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Should every lead be treated like a golden goose? Many people think so. I disagree. Sometimes, you should pursue a lead at all costs. And other times you should stop wasting your time. So how do you know? Watch this video to discover how easy it is. I teach you the 2 questions you can ask yourself. The answers will make it crystal clear. Share this…
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No one gets what we go through… It’s a mental and emotional battlefield. And sometimes we compare ourselves to others online and feel like we are losers. You’re not alone, and you’re not a loser. To help you stay motivated, here are my top 15 roofing sales philosophies. Share this with your team. If you want daily support with your mental game, sal…
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Why is it that when certain people speak, everyone listens? But when others speak, everyone tunes out? Imagine if you could learn how to speak with more power and influence... How much more money would you make? Watch this video to discover: How to Speak Powerfully, Persuasively, and Sell More Share this video with your team. Watch the video and yo…
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I can’t believe that most roofing companies are not doing this… It’s the easiest way to increase revenue without more customers! What I’m about to show you is almost as easy as flipping a switch. And once you flip it, you could bring in 10% more revenue. After you watch this video, ask yourself, "Which step am I missing in my sales process?" For mo…
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Hiring and keeping strong, motivated sales people… It’s the recurring nightmare that keeps most owners and leaders up at night. Especially now! Here are 9 steps to recruit and keep a strong and motivated sales team. I’m willing to bet that at least 3 of these steps haven’t been on your radar. This is a deep-dive training video. Not fluff. Watch thi…
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These are the Top 5 Door to Door Mistakes Even Pros Make… Dashaun Bryant, the “Roof Hustler” himself, dropped some golden nuggets in this interview. Dashaun and I don’t agree on everything. We aren’t like-minded. But we are value-aligned. And many of our clients have worked with both of us. Saying that our training is complimentary. That’s why Dash…
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“I already have a roofer…” Says the homeowner after you knock on their door. But are they serious… or just blowing smoke to get you to go away? Here’s the perfect pitch to find out. It took me years to figure this out and I’m sharing it with you to help you win. Because sharing winning secrets is how we all get ahead. That’s exactly what we do insi…
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I’ve upset some people lately… Watch this video - I address the elephant in the room. If you don’t like me. Or what I’m doing. You can stop following me. No hard feelings. I truly do wish you all the best. P.S. I’m on a mission to help great roofing companies make a bigger impact… together. Let’s STOMP the scum out! P.P.S. If you’re only looking fo…
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You and your team need this #1 sales skill to survive in 2025… If you don’t, you’ll die. If you think I’m being dramatic, watch this new video and decide for yourself. The game is changing. And roofers that think like roofers aren’t going to make it. If you want to get ahead, stay ahead, and thrive… Then you need to start thinking like a sophistica…
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If you’re NOT closing sales, you’re failing at these 2 things… And that’s why homeowners say things like, “We have to think about it…” “The damage doesn’t look like it’s that bad…” “We want to get more estimates…” Watch this video and discover what to fix so you can start closing even more sales - easily. If you want a bulletproof sales method that…
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The insurance game is changing fast… And storm companies are responding by bolting on retail. But making the transition is scary. Watch this video to discover: - The storm to retail roadmap - Why it’s NOT as hard as you think - Everything you need to get started Follow these steps and you’ll have a sales model that will thrive in any market. If you…
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You’re wearing all the hats… And drowning day to day. The life of a roofing business owner can feel like sinking in quicksand. But don't make the mistake of hiring for the wrong roles first (like most people do). Watch this to learn who to hire, why, and how to get yourself out of the day to day. ============= FREE TRAINING CENTER https://theroofst…
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It’s burnout season… You’ve been grinding for months on end and it’s beating you down. I’m no stranger to burnout… One of the 3 times I burned myself out, I ended up in the ICU. Watch this new video to discover: - 9 deadly mistakes that cause burnout - The mental tune-up you need - 7 ways to make it fun again Share this video with your team. Becaus…
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You want to pull your hair out… That’s the daily life of running a roofing company. But with the right people + processes you will: - Scale bigger - Make more money - Pull less hair out 😂 Watch this conversation with Artem to discover how to scale your roofing company like the NFL Draft. After this convo, Artem scaled his team and is kicking butt. …
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Commission changes for 2024… The NEW Fair Labor Standard Act that passed March 11 is shaking things up. So commission plans are being forced to change too. In this new video, I break down: - Old vs. New - Taxes and costs - 3 most common NEW commission structures We’ve helped lots of roofing companies make the change. If you want help so you don’t h…
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Ryan was afraid to go all in… So he started roofing sales part time. He didn’t have success right away. But then, he cracked the code to success wide open. Ryan used this sales strategy & mindset to make $300,000 in his 1st year in roofing sales. Watch this interview - Ryan reveals it all. Your team needs to see this too, so send it to them right n…
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“Always be closing” is terrible advice. You think I'm crazy? I'll prove it to you in this new video. Watch and discover: - Why "Always Be Closing" will lose you sales! - What you must do before closing, every time - How to easily close more sales by doing this instead If you want your team closing more sales without being sleazy or aggressive… Then…
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This is why you’re not getting as many referrals... It’s how you’re asking. Do it like this and watch the referrals come flooding in. Be a hero. Share this video with everyone on your team. Tiny changes like this are easy. And they stack up to make you big money. If you want your team sharpening their sales skills every single week, then join us in…
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This story will either move you to tears, or make you want to jump out of an airplane… Ryan was sleeping on the porch of a halfway house for over a year. Now he’s making life-changing money and captaining a team. But money is not what motivates him. Watch this story to discover: 1) The shocking challenge he makes every new hire do to beat fear for …
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STOP spending 30+ minutes building rapport… STOP being a “nice guy.” STOP trying to be their friend. Because it’s actually losing you sales. You may be thinking I'm a butt-head for saying this. But hear me out. Because once you understand this sales principle, you'll never sell the same again. Watch and pay close attention to the story. Share this …
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“It’s the toughest I’ve seen it in over a decade of being in this…” But it’s not all doom and gloom. Watch this motivating conversation with John Senac to discover: 1) What we see coming with roof insurance changes 2) What we can do about our divided industry 3) What top companies do to set sales reps up for success One thing is crystal clear to me…
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This works like magic when homeowners say, “We need to get more estimates.” Say these exact words before you start your pitch and you’ll: Get homeowners to bring out your competitors' estimates. Never get ghosted again. Close more sales. These magic words can take your closing rate to the next level. Share this video with everyone on your team. Tin…
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The full story of how Nate sold over $700k in a single month… Watch and discover: His #1 sales breakthrough Why making money is not what motivates him How he overcomes “You’re too expensive” Why he rebuilt his life from rock bottom The mindset and values that keep him motivated The craziest part of Nate’s story is how just 2 things combined to driv…
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Stop trying to fix every sales person… Some people are unfixable. How do you know who to pour your heart into? And who you need to fire? Use this 3 question test and your answer will be crystal clear. ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsr…
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Roofing is unlike any other industry… If you aren’t prepared, it’ll chew you up and spit you out. That’s why I made this video. To expose the good, the bad, and the ugly side of roofing sales. Share this video with your team. ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIAN…
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Don’t say this in your D2D Pitch! You are setting yourself up for rejection. Are you guilty of saying this? Once you make this easy fix, you'll get a lot more YES's. Which means knocking less doors. And more sales! If you want your team making more D2D sales, then check out this door to door sales system: https://www.rsra.org/join/ ============= FR…
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New sales reps should NOT be sitting around until 4pm to start knocking doors… Follow this daily schedule to start making money, fast. And if you want the fastest training that gets 10x better results than doing it on your own, check out my sales training system: https://www.rsra.org/join ============= FREE TRAINING CENTER https://theroofstrategist…
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Most salespeople are screwing this up… And I’m willing to bet that everyone on your team is making at least 1 of these right now. When I started selling, I made all 5 of these mistakes. Stop making these terrible mistakes and start closing even more sales. You’ll get huge wins - immediately. Small changes lead to massive results. Make the right sma…
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Clever ways to “Eat Deductibles…” Stop trying to outsmart the system. But no matter how you spin it, it’s illegal. Don’t believe me? Watch this. There are better ways to help homeowners. That is legal and valuable. Like offering financing. Using ACV money (as long as you aren’t filing for depreciation and the homeowner understands the consequences)…
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If he would have known what to expect, he wouldn’t have quit... How many new reps have you seen drop like flies because of this? That's why I made this video. To show all new sales reps the 5 things I wish I knew when I got started in roofing sales. Because when you know what to expect, it's not a surprise. When it's not a surprise, you don't get s…
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Skeptical spouses ruin sales careers. They doubt the eager sales rep. Don't believe in them. Question the legitimacy of roofing sales. There's zero chance at success unless we fix this. Watch these 3 fixes to get on the same page. Sales reps -- watch this with your spouse or significant other. Owners & Managers -- share this with your new hires. An…
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Stop trying to earn more by doing more... Because influencers promise it will make you more successful. Sooner or later, you’ll feel like you’re drowning doing all the things you “should be.” I found the opposite to be true. That quitting things is the real secret to success. When I quit these 4 things, my income doubled year after year. I want to …
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How terrible most of the hiring ads are for roofing sales… I just finished searching Indeed. It’s obvious why there are so few applicants. So I made this video to help you recruit for roofing sales reps. If you want to hire your dream team that sells 2x more than your current team, check out this recruiting & training system. Apply to Join now and …
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Roofing sales isn't all fist bumps and fat commissions... It can be brutal. But no one talks about it. That's why I am. To help you and your team survive the mental and emotional battlefield. Be a hero and share this video with your team. 5 Brutal Truths About Roofing Sales No One Tells You Real talk like this is what we share together inside RSRA.…
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Newbies feel stupid... They battle with low confidence. Afraid of being "put on the spot" because they can't answer a question. They lose sales because of it, and their confidence suffers even more. Imagine how many more sales they'd make if they could get over it, right now... Like if there was a magic switch you could flip!? It is that easy. No g…
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Roofing companies are going bankrupt right now because of these... Companies are making these mistakes without even knowing it. Could your company be making them right now? The thing about mistakes is that we don't realize they are a mistake until the damage is done. And then it's too late. Which is why most roofing companies go out of business in …
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Don't get duped... You've had this happen, haven't you? Been offered higher commission by a competitor. Or had people leave - tempted by the dangling carrot of fatter paychecks? It doesn't end well for anyone... That's why I made this video. I expose the scary truth you need to see. One of our RSRA Members lost his top salesmen to another company b…
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Roofing sales are about to get harder… Here's what to expect over the next 12 months. Pricing threats and competition like never before. Some people are panicking. Others see the opportunity. No matter what, you need to be prepared. "Reality is neither what you wish it to be, or what it appears to be. It is simply how things actually are." - Robert…
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Surviving as a commission-only salesperson can be horrifying… That’s why I made this new video. Share this video with the new hires on your team. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differentiation - Mentorshi…
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Homeowners don’t want to file a claim because, “I don’t want my insurance premiums to increase!” So… will a roof claim increase insurance premiums? Here’s what homeowners need to know. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - En…
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You're going to want to watch this if you're... 1) In sales. 2) Hiring sales people. Sadly, many sales reps quit because of this... They were selling for the wrong roofing company. Which is why they weren't happy. They couldn't sell with confidence. They questioned whether roofing sales was right for them. So whether you're in sales, or hiring sale…
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Chasing motivation is like nailing jello to the wall… No matter how hard you try, it ain’t gonna stick. Getting motivated is even harder when things suck. But that's when you need it most. This backwards method will: Get you motivated Keep you motivated Without needing to get "pumped up" ... and works best when things really, really suck. ***Import…
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