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Returns are costly for retailers and even more expensive for the planet when unwanted products end up in landfills. Wharton’s Gad Allon explains how innovating the reverse supply chain coupled with changing consumer attitudes can help.توسط Knowledge@Wharton
 
Facebook’s name change to "Meta" signals a lot more about the company than a simple rebrand. Wharton marketing professor Patti Williams breaks down the decision and its implications for the world’s largest social media network.توسط Knowledge@Wharton
 
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