بهترین پادکست های OReilly (2023)

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Under the Influence with Terry O'Reilly

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One Sentence Sermons: The Wit of Church Signs 26:33

5d ago26:33

26:33

This week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members. And they’re using humour to do it. We’ll look at the history of funny church signs, we’ll examine how effective they are, we’ll talk about some of the funniest ones we’ve seen, and a few epic church sign…

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Under the Influence with Terry O'Reilly

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Tools for the Family Jewels: Gender Bending Brands 27:33

12d ago27:33

27:33

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world. Hosted on Acast. See acast.…

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Under the Influence with Terry O'Reilly

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The Willy Wonka Secret: Candy Bar Advertising 27:17

19d ago27:17

27:17

This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we’ll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial. Hosted on Acast. See acast.c…

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Under the Influence with Terry O'Reilly

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Backstage at the Vinyl Cafe comes to Apostrophe 3:18

23d ago3:18

3:18

We are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network. Each episode will feature two Dave and Morley stories as told by Stuart McLean. And for the first time ever, his longtime producer, Jess Milton, will tell you the backstories behind those stories. I have a story, too. The first time I met Stuart. Enjoy. Ho…

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Under the Influence with Terry O'Reilly

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London Bridge Is Down: How The Queen’s Death Affects Marketing 27:59

26d ago27:59

27:59

To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth, giving them prestige and enviable marketing power. But with the monarch’s death – all Royal Warrants become null and void. It’s now up to King Charles to honour them – or not. Hosted on A…

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Under the Influence with Terry O'Reilly

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We're back January 7th 1:52

1M ago1:52

1:52

Happy New Year. We have a fun 2023 season planned for you. Here's a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.

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Under the Influence with Terry O'Reilly

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Even More Remarkable Brands (AOP 2011) 28:36

2M ago28:36

28:36

This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the…

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Under the Influence with Terry O'Reilly

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Mad Women (AOP 2011) 31:52

3M ago31:52

31:52

This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the fema…

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Under the Influence with Terry O'Reilly

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S3E05 - Marketing Rock and Roll, Part Two 25:03

3M ago25:03

25:03

This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill. We’ll analyze how MTV changed the…

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Under the Influence with Terry O'Reilly

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Burn The Boats: Brands That Risked and Won (AOP 2011) 28:28

3M ago28:28

28:28

This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked …

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Under the Influence with Terry O'Reilly

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Ageism In Advertising (AOP 2011) 29:54

4M ago29:54

29:54

This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the m…

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Under the Influence with Terry O'Reilly

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Rejecting Colonel Harland Sanders 43:18

4M ago43:18

43:18

One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we w…

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Under the Influence with Terry O'Reilly

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The Commercials You Grew Up With (AOP 2011) 22:37

5M ago22:37

22:37

This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got b…

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Under the Influence with Terry O'Reilly

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S3E04 - Marketing Rock and Roll, Part One 24:16

5M ago24:16

24:16

In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete again…

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Under the Influence with Terry O'Reilly

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AOP Goes to the Movies (AOP 2011) 25:44

5M ago25:44

25:44

This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most in…

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Under the Influence with Terry O'Reilly

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Marketing Pioneers (AOP 2011) 23:45

6M ago23:45

23:45

In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car …

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Under the Influence with Terry O'Reilly

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Candid Commercials: Real People in Advertising (AOP 2011) 25:16

6M ago25:16

25:16

The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. Hosted on Acast. See acast.com/privacy for more information.…

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Under the Influence with Terry O'Reilly

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It's Not Easy Being Green: Green Marketing (AOP 2011) 25:36

6M ago25:36

25:36

This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. Hosted on Acast. See acast.com/privacy for more…

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Under the Influence with Terry O'Reilly

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Luxury Advertising (AOP 2011) 28:30

7M ago28:30

28:30

Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says ab…

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Under the Influence with Terry O'Reilly

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Bonus Episodes from Age of Persuasion 2011 1:07

7M ago1:07

1:07

We're re-releasing all the episodes from the last season of Age of Persuasion in 2011. All episodes have been remastered to fit our Under The Influence format. Episodes drop every two weeks from now until November. Enjoy. Hosted on Acast. See acast.com/privacy for more information.

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Under the Influence with Terry O'Reilly

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S11E25 - Ask Terry (2022) 27:04

7M ago27:04

27:04

This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers. Hosted on Acast. See acast.co…

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Under the Influence with Terry O'Reilly

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S11E24 - Arch Enemies 27:21

8M ago27:21

27:21

This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter. Hosted on Acast. See acast.com/privacy for more informatio…

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Under the Influence with Terry O'Reilly

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S11E23 - Bookmarks 2022 27:05

8M ago27:05

27:05

This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into our regular episodes. Including a story about Frankenstein, one about the waffle iron that inspired Nike and a very funny story about a presidential campaign billboard that mistakenly featured the wrong candidate. Hosted on Acast. See acast.com/privac…

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Under the Influence with Terry O'Reilly

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S11E22 - Brand Envy 2022 27:24

8M ago27:24

27:24

This week, I tell the stories of four of my favourite brands. One holds the record for the most Oscar wins, one was a kid’s animated show produced by a church, another became one of the best-selling toys of all time and one found a way to cut through late-night TV. And all lasted for decades. Hosted on Acast. See acast.com/privacy for more informat…

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Under the Influence with Terry O'Reilly

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S11E21 - "Rule Breakers" 27:24

8M ago27:24

27:24

This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The results can either be a goldmine or a landmine. We’ll talk about a burger chain that dared show moldy food in its advertising and a rule-breaking stunt involving the NRA that you won’t soon forget. Hosted on Acast. See acast.com/privacy for more informat…

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Under the Influence with Terry O'Reilly

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S11E20 - Brilliantly Bland: Why Boring Sells 27:39

9M ago27:39

27:39

This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us? Hosted on Acast. See acast.com/privacy for more informati…

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Under the Influence with Terry O'Reilly

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Rejecting The Rubik's Cube 42:41

9M ago42:41

42:41

In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of our other podcasts titled, "We Regret To Inform You: The Rejection Podcast." This episode is about how the Rubik's Cube faced endless rejection as a toy - before finally finding success. Now over 450 mil…

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Under the Influence with Terry O'Reilly

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S11E18 - Confessions of a Book Lover: The Art of Marketing Books 27:31

9M ago27:31

27:31

This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section. Hosted on Acast. See acast.co…

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Under the Influence with Terry O'Reilly

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S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated 27:19

9M ago27:19

27:19

This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilowatt, to quell the public’s fear of electricity in the home. Then Esso’s Put a Tiger in Your Tank tangled with Kellogg’s Tony the Tiger - and that’s when the fur started to fly. Hosted on Acast. See ac…

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Under the Influence with Terry O'Reilly

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S11E16 - Only in Advertising: Stories from the Front Lines 28:39

10M ago28:39

28:39

This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond camp…

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Under the Influence with Terry O'Reilly

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S11E15 - Surprising Origin Stories 27:24

10M ago27:24

27:24

This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories. We’ll tell a surprising tale about Coca Cola and the Civil War. We’ll delve into the bootlegger background of NASCAR. And we’ll tell the story of how the Lamborghini supercar began with a tract…

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Under the Influence with Terry O'Reilly

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S11E14 - From Batawa To Port Sunlight: The Story of Company Towns 27:42

10M ago27:42

27:42

This week, we look at cities and towns that are actually named after companies. We’ll talk about one town named after a shoe company, one named for a chocolate bar and another town that’s even named after a dish soap. Hosted on Acast. See acast.com/privacy for more information.

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Under the Influence with Terry O'Reilly

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S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBC 14:00

10M ago14:00

14:00

To celebrate Canada Reads on CBC this week, here is the first chapter of Terry's latest book, "My Best Mistake". Enjoy! Hosted on Acast. See acast.com/privacy for more information.

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Under the Influence with Terry O'Reilly

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S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity Stunts 27:18

10M ago27:18

27:18

This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better. From sneaking a full-grown lion into a hotel room, to convincing women to throw panties at Tom Jones to spending $8 million dollars on a single stunt for a movie - wild publicity stunts were catnip to the press. Hosted on Acast. See acast.com/pr…

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Under the Influence with Terry O'Reilly

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S11E11 - Don't Do It Advertising - Part Two 27:16

11M ago27:16

27:16

This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really want you to DO something. It’s reverse-psychology at work. Hosted on Acast. See acast.com/privacy for more information.…

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Under the Influence with Terry O'Reilly

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S11E10 - Don't Do It Advertising 27:52

11M ago27:52

27:52

This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, tries to get you to STOP doing something. Like littering. And smoking. And drinking & driving. And spilling secrets. Hosted on Acast. See acast.com/privacy for more information.

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Under the Influence with Terry O'Reilly

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S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes 27:36

11M ago27:36

27:36

This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes it’s because the old name has too much negative baggage, sometimes it’s to boost a stock price and sometimes a name changes because of a tornado. Hosted on Acast. See acast.com/privacy for more inform…

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Under the Influence with Terry O'Reilly

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S11E08 - Medicine & Miracles: The Power of Hospital Marketing 27:53

11M ago27:53

27:53

This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials. Hosted on Acast. See acast.com/privacy for mo…

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Under the Influence with Terry O'Reilly

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S11E06 - Inside The Super Bowl 27:21

12M ago27:21

27:21

In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines. It affects beer companies and supermarkets and even record sales of the halftime performers. And we’ll also revisit some of the most outrageous Super Bowl moments. Hosted on Acast. See …

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Under the Influence with Terry O'Reilly

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S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing 27:40

12M ago27:40

27:40

This week, we tell the story of one of the most colourful characters in the history of Canadian advertising - Jerry Goodis. He founded a legendary advertising agency and created some of Canada’s longest-running ad campaigns. And while doing that, he attacked the ad industry for producing terrible ads. He was loved and hated but couldn’t be ignored.…

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Under the Influence with Terry O'Reilly

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S11E04 - Selling Love: The Business of Online Dating 28:38

1y ago28:38

28:38

This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years. Hosted on Acast. See acast.com/privacy for more information.…

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Under the Influence with Terry O'Reilly

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S11E03 - Long Overdue: The Creative Boom of Library Marketing 27:14

1y ago27:14

27:14

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.…

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Under the Influence with Terry O'Reilly

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S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021 27:13

1y ago27:13

27:13

In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant that created outrage on International Women’s Day, to a Christmas ad that generated the most complaints of the year, to a Super Bowl commercial that was nearly derailed by a DUI charge. Hosted on Acast. S…

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Under the Influence with Terry O'Reilly

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S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing 27:21

1y ago27:21

27:21

We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 bil…

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Under the Influence with Terry O'Reilly

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We’re back January 8th 0:58

1y ago0:58

0:58

We’ve got a fun 2022 season planned for you. Here’s a sneak peek at what’s in store… Hosted on Acast. See acast.com/privacy for more information.

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O'Reilly Exchange

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#22 - A Special Announcement! 31:02

1y ago31:02

31:02

This week we're feeling 22 and bittersweet with a special announcement. We've got something big in store for 2022, so stay tuned and have a great holiday season! #OReillyExchange #SpecialAnnouncement #wrapped #ThankYou #BigThingsOnTheWay #SeeYouIn2022توسط Cari & Amanda

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O'Reilly Exchange

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#21 - Amanda Didn't Understand the Assignment 46:57

1y ago46:57

46:57

This week our top picks are in! We also talk about tipping, food, what we did with our time off, and much more... #ourpicks #therighteousgemstones #whatwedointheshadows #itsalwayssunnyinphiladelphia #yellowstone #fletcher #delaneyjane #newdad #dagny #juniorvarsity #anothermichaelتوسط Cari & Amanda

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O'Reilly Exchange

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#20 - Ep. Venti! (with extra ice) 51:00

1y ago51:00

51:00

This week we celebrate our 20th episode and talk about coffee, murder, The Righteous Gemstones, female singers, Louis CK, and much more! #starbucks #LouisCK #theRighteousGemstones #BritneySpears #Countdown #waitress #broadway #musical #murder #truecrime #comedyتوسط Cari & Amanda

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O'Reilly Exchange

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#19 - What's Your Favorite Cult? 49:52

1y ago49:52

49:52

This week we discuss Britney and what she can do now; Taylor Swift and that there's nothing she can't do; real life cults - and what they shouldn't be allowed to do.توسط Cari & Amanda

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O'Reilly Exchange

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#18 - Nate Bargatze is Not a Pet Peeve 57:43

1y ago57:43

57:43

This week we talk about an incredible night at Nate Bargatze's show, stand-up comedy, pet peeves, robot gospel, video games, and much more! #NateBargatze #StandUpComedy #Comedy #VideoGames #PetPeeves #MarioPaint #Clippy #AIتوسط Cari & Amanda

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