#124: Create A Strong Brand To Scale Your Business | Marietta Gentles Crawford

The SCALEit Method® with Allison Maslan

Building a powerful and consistent brand is vital for any business to SCALE. 📈💼💰

LinkedIn Personal Brand Strategist, writer, public speaker, and learning and development coach Marietta Gentles Crawford joins the SCALEit Method® show to share her top recommendations for building a powerful online presence. Learn how to leverage social media to strengthen it and invest time, money, and the right mindset to ensure that your company sends the right message.

Tune in to this insightful new episode ▶️ Create A Strong Brand To Scale Your Business with Marietta Gentles Crawford.

Key points covered in this episode:

✔️Are vanity metrics in the way of showing the authenticity of your business personality? Marietta says that focusing on the external pressures to create that perfect persona may get in the way of deeply connecting with your target audience. "When we talk about visibility, we talk about reaching our target audience on social media. Sometimes we lose focus and prioritize what's going to get likes and what's going to get attention."

Whenever you post, please think of how you can add value to someone else rather than how it will help you look a certain way.

✔️ The REAL-er you are, the more customers you attract.

How much of yourself are you willing to open up? When people come up to you and say, "Oh, my God, your story is my story. I can so relate to your journey," it makes the best connection. Be authentic so that the people you hope to serve can resonate with you.

✔️ Whatever you do, it has to be from a place of: "What's the lesson I want to share that will help somebody else? Marietta says, "When we talk about visibility, we talk about reaching our target audience on social media. Sometimes we lose focus and prioritize what's going to get likes and what's going to get attention. Going back to removing that noise and being secure in your own truths is important."

Whenever you post, please think of how you can add value to someone else rather than how it will help you look a certain way.

✔️ Personal branding does not mean perfection. Building a solid brand requires sharing the challenging aspects and experiences you weren't proud of but are necessary to help others make sense of their own journey. "It's important to show that sometimes when people see you at one stage of your career, there are different iterations you had to go through to be that person."

Marietta Gentles Crawford is a personal brand strategist, writer, public speaker, and learning and development coach. She has worked with Fortune 500 companies like Macy's, JP Morgan, Pfizer, and more. She has contributed articles to major publications like Business Insider, Forbes, Fast Company, Thrive Global, The Huffington Post, and The Muse.

Marietta takes pride in being a champion of leaders & experts who prioritize a strong foundation of confidence that connects and drives value.

Connect with Marietta:

LinkedIn: https://www.linkedin.com/in/mariettagentlescrawford/

Website: https://maribrandsforyou.com/

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