The Athlete Brand (with Thomas van Schaik)

Sports for Social Impact

Thomas van Schaik is a globally recognized expert in athlete branding with over 25 years of experience in the sports industry. He has collaborated with iconic athletes like David Beckham, Leo Messi, and Kobe Bryant at Adidas, where he developed award-winning brand campaigns. As the former Chief Marketing Officer for the Dutch Olympic and Paralympic Committee, Thomas was pivotal in securing significant sponsorships through the successful Team NL initiative leading to Tokyo 2020. He founded The Athlete Brand to empower elite athletes with data-driven strategies and innovative tools that boost their independence, influence, impact, income, and inclusion.

An associate of the Yunus Sports Hub, Thomas champions sports for social good and is the author of The Athlete Brand Book, a comprehensive guide to building impactful athlete brands. With over 400 talks delivered in more than 60 countries, he shares his vision for an athlete-centric, brand-driven, and data-powered future in sports.

Links:

The Athlete Brand Book: www.TheAthleteBrandBook.com

LinkedIn: https://www.linkedin.com/in/thomasvanschaik

Influence Insider: https://theathletebrand.substack.com

The Athlete Brand: https://theathletebrand.com/

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