Building a Purpose-Driven Brand: Neil Blumenthal of Warby Parker on Leadership and Social Impact

Hello Monday with Jessi Hempel

In this special episode of Hello Monday, recorded live onstage at the Lesbians Who Tech Summit in New York City, Jessi sits down with Neil Blumenthal, co-founder and co-CEO of Warby Parker. As a pioneer of purpose-driven businesses, Neil shares invaluable insights on building a company that doesn’t just stand out in the marketplace but also stands for something meaningful. From Warby Parker’s innovative buy-a-pair-give-a-pair model to cultivating a strong company culture that attracts top talent, Neil reveals the steps to creating a brand with social impact at its core.

Jessi and Neil dive into the early days of Warby Parker, recounting how a group of business school students identified a problem and built a solution that disrupted the eyewear industry. Neil also offers advice for founders on how to integrate purpose into their business strategy, be prepared to stand by their values during tough times, and stand out in today’s startup landscape.

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