In Under 10: Getting the C-Suite’s Take on Comms

PodCatalyst: The Official Podcast of IABC

In the latest episode of PodCatalyst, we sit down with Joe Spratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted.

Joe walks us through key findings of the report, where the value of the communicator really shines, an outlook on what’s needed for upskilling and where the profession is going next.

Joe Spratt is an expert in McKinsey & Company’s Chicago Office. He is a leading member of the Strategic and Change Communications practice, working with clients to drive greater communications performance and impact in times of change. Spratt leads the practice’s work on comms function assessment and operating model design. He is dedicated to bringing out the best in people in client organizations. His expertise centers on organizational communications and change. Spratt counsels chief communications officers and other C-suite executives on strategic communications, as well as how to strengthen, streamline or reimagine the communications function.

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