LMS Website Developer and Community Builder Dale Berkebile From Brandwise Tell His Story

LMScast with Chris Badgett

In this LMScast episode, Dale Berkebile discuss about his goal to get people to own creativity and make the world a better place. He says that the main goal of his work is to help people become creative and forward-thinking leaders, because he believes that change can’t happen without leaders.

Dale Berkebile’s website is “Brandwise“. Dale was moved to write about his search for meaning in life after reading “Start with Why” by Simon Sinek. He worked on his vision for five years to make it better so that he could get the right people and turn away the wrong ones. His emotional and work lives are meant to be balanced, and he wants to make a difference in both.

He also talks about how he spent his time going to online classes and networking. Dale began making lessons in 2010 or 2011. He wanted to connect with people on a human level through his work, help his business grow, and give current and potential clients something of value. He looked at a lot of different LMS options and chose LifterLMS because he thought it gave him more power and fit with his goals. Making a change in the world, teaching, and talking to people are some of the things that drove him to work in online education

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Chris Badgett: You’ve come to the right place. If you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badgett. I’m the co founder of Lifter LMS, the most powerful learning management system for WordPress. Stay to the end. I’ve got something special for you. Enjoy the show.

Hello and welcome back to another episode of LMS Cast. I’m joined by a special guest and a good friend. His name is Dale Berkebile. He is over at Brand Wise. The website is get brand wise.com. Welcome to the show, Dale.

Dale Berkebile: Thanks for having me, Chris.

Chris Badgett: I’m excited to jam out with you today, particularly around building LMS websites for clients and your journey, your story.

It’s going to be a fun episode. And by the way, we did an older episode with Dale where he did a guided meditation first time on the LMS cast podcast. We did that. It’s really cool. Go search the LMS cast website for the past episode we did with Dale. But I wanted to start us here, Dale. You’re one of the reasons I love hanging out with you is you’re very purpose driven.

You have a vision, the world you want to live in and the world you want to create for you out there listening, Dale, what’s your purpose?

Dale Berkebile: All right. Thanks for having me on again. And and give me a shout out to the previous episode. I appreciate that. So my purpose is to challenge people to become innovative leaders so that we can change the world together

Chris Badgett: And what’s on top of that? Let’s unpack that.

Dale Berkebile: Okay. So I think it’s leaders that change the world. And so part of what I do is help people. Become innovative leaders that, people that are maybe cutting edge or doing things a little bit different. And I think there’s a whole lot of leadership out there.

That is sketchy. Maybe they could use some leadership support or direction or purpose, potentially. And yeah and I was in business probably about 15 years or so, when I clearly defined that purpose and why I’m doing what I’m doing and what I want to be doing. And it was to beyond the marketing and all the stuff that I was doing, helping businesses grow, actually help businesses and make an impact out in the world as well. So that’s that’s where I get really excited. If you’re looking to make an impact and you want to do all this stuff that gets exciting. So

Chris Badgett: tell us more about how you found that clarity.

Dale Berkebile: Oh gosh, that was a journey. You hear about creating mission statements, vision statements, all that kind of stuff.

And creating your why it came from Simon Sinek inspired me a little bit with his start with why and just, it was something that I wanted to do for my business to gain more clarity, more focus maybe attract more of the right people. And also refine the marketing that I was doing and Whatnot so yeah, so the right people could maybe find me or Instantly scare away people that have no interest In doing what I want, you know what i’m doing.

So that’s a good thing too. We don’t want Prospects or clients that are not going to be a good fit. Think I, I was probably went on that journey trying to define that for probably, I don’t know, about five years, I put something out and I’m like, and then, worked it and.

Put something else out, worked it, work it, put something else out until I finally got to something that encompassed encompassed what works well for my business, my personal life and everything I do. So it’s the North star that I, set my compass for. And that’s where I’m going.

Chris Badgett: So Dale is a member of the LFTR LMS experts program. He’s built a lot of LFTR LMS sites. One of the things that I love about you is that you are also like a course creator, a coach, a community builder. How did you find your calling to use those tools, creating courses and creating communities and growing those things?

How did you get into this?

Dale Berkebile: I did a whole lot of marketing for my own business. I eat the dog food, so to speak. I’m telling clients all day long, you have to do this kind of marketing, that kind of marketing, you have to get these kinds of results, whatever. And I’m like I gotta be doing this stuff.

And I was looking for a way to offer a lot of value to my prospects. First off, to get to know me a little bit better to experience something. And then a lot of value to my customers even on a smaller scale that can, get into the game a little bit, get a feel for what I do.

And also offer some scalability for my own business. So that I didn’t have to be billing per hour. I was able to create something that was out there working by itself and making some money. So that was the initial reason that I got into the game and I worked with, different LMS is over the time, whereas I was trying to figure out my way or how to even build courses and all that stuff.

And gosh, I probably started. Trying to think when I started probably 2010 or 11 or something like that is when I first built my, built my 1st course. And I was creating ebooks and different things like that as a way to educate people. But I love the idea of creating a more.

User experience connecting with me, even if I’m not there, if they have a video of me, they can connect with who I am and either or dislike me again, making it easier to further the relationship or cut things short, quick which is a good thing. Yeah, and then I found lifter and.

This is the platform for me, and I do think again, it goes back to the why do I do online courses? Because I believe in it. I do it for brand wise and I do it for my other stuff because you can really make a difference. And there’s some of the impact I’m trying to make is. Online education.

Chris Badgett: Why’d you choose LifterLMS?

Dale Berkebile: Honestly, I think I saw you on some videos ages ago and it, you just seemed like a good guy and knowledgeable. And I think the previous, I tried a couple of different platforms and they had all of these great things. It sounded miraculous and whatever.

Then I was just in over my head and it was costing me a fortune and whatnot. And I’m trying to think Lifter, I think was, I started at the the original, I guess the smaller level. I don’t know if I did the free version first. I think I started at the the beginner.

Chris Badgett: You probably came in on the universe, bundle universe funnel.

Dale Berkebile: Yeah. I think, or maybe Actually, maybe I did come on the free version and I bought the Stripe, whatever, to just feel my way out and see if I could get it working. And once I started doing some stuff yeah, it just felt really good because it was on WordPress. It was I already knew WordPress and things like that.

So it was easy to do what I needed to do. And I think I knocked out a course pretty quickly. And so I was like, okay, yeah, let’s see what we can do.

Chris Badgett: Do you remember what year You first loaded up WordPress on a website.

Dale Berkebile: Oh, geez. I would say that was probably around 2009. I think I would guess if, I don’t know for sure, but I think that’s about right.

Chris Badgett: Yeah, that’s awesome. You have deep history. And that’s about my story. Like 2008, I got into WordPress. What in your client work, what is your perfect fit client? What are they like?

Dale Berkebile: Oh really, so there’s a couple of different types of clients that I can work with, but my ideal customer would be someone that is, has either bought into Lifter LMS or trust me that, we’re going to use the best tools out there.

And they don’t question it. This is where we’re going. We’re going to do it. And then next one to either want to build something that they can, manage the backend stuff a little bit at a new course or edit courses or something like that, but not really Two, two into the back end and messing around too much.

But one ongoing support and including marketing to fill this, fill the classes because that’s one of the things that with any website, I think sometimes people think it’s a field of dreams. And just because in their mind, the idea is brilliant you build it and they will come is not really the case.

You got to do some work. To fill the class, you got to do some work to get found all that kind of stuff. But it’s amazing when you get there. And so someone that’s willing to commit that online courses is where they want to be and what they want to do. And they’re going to do ongoing courses and they’re going to do marketing to support it.

Chris Badgett: I love that. Cause a lot of this is one of the things that makes you really special in the space is some people who provide services or just like technical implementation or even customization, like adding functionality that doesn’t exist, but then there’s the whole thing of you need marketing too, and you can do both.

And that’s and you need both. And when the, when both hands are connected to the same body, It tends to go a little better.

I remember one of my first clients who became the first there’s, so the way Lifter was born is I was involved in the infusion soft community, which is a lot of marketing automation and stuff.

Dale Berkebile: Right.

Chris Badgett: And these people needed LMSs. So this is back in 2012 period. And, we were piecing all these different things together. WordPress didn’t have a great solution. So we built it and that’s where Lifter was born out of, but sometimes like in that kind of infusion soft error. The marketing automation space was being born.

They might’ve even coined that term possibly, but what ended up happening is a certain type of person. And I’m this type of person. And so are you could start visualizing all these like. Funnels and flows. And if they do this infusion soft had this thing called a decision diamond. And you could create all this like marketing automation, combination of emails, web pages, forms, all these different things.

But it takes a while to get like really good at that. And at the end of the day, you realize Oh maybe I should just keep it simple and still do all those stages of the customer journey, but not over complicated. And I think sometimes with clients, they get really focused on like this one piece or this one strategy they heard about, or this one tool.

But like part of it, and I’ve seen you do this well as advising people to be like, let’s focus. Do you have your first course ready, do you have your content ready? Do you have an interest list? And do you have, are you using community, which is like a thing that’s only becoming more and more important, especially in an AI automated world.

But tell us how you think about marketing and creating information products and take us through the whole customer journey that you’ve You advise your clients to do to have the highest odds of success and you can help them with that.

Dale Berkebile: Yeah. I guess it depends on how established people are where they’re at and that sort of thing.

But, ideally I’ve gone through the automation, world to probably right around the time when I started getting into WordPress 2009 is when I really started getting heavy into that and some of it is defining the the buyer persona, the avatar, the person, right?

Who are we going after? Do you know that? And it’s funny, and I’ve been Build guilty of this myself in different areas. How few businesses have a clear, focus on who they’re going to go after. So they just are going to go after everyone. And that, and I’ve been guilty of this myself.

But the issue with that is then. It’s very difficult to get what you need. And so clearly understanding who we’re going after fleshing out what their problems are and how you solve them or, how people talk about them and that sort of thing helps you, the 1st steps of marketing that you need to do, where are these people hanging out?

Are they online and communities, Facebook or LinkedIn or different places and how you get there and how do you entice them and track them and different things like that? I’ve come from the, I used to do a lot of direct mail back in the day and at that point we would create a list and we would know who we’re going after and what the problem is.

And then we would send out offers and different things like that. Over the years it just move to online. So it could be connecting with someone else’s audience. And that could be through different avenues or could be building your own audience. Do you have an email list?

Do you have a group that you manage or are a thought leader in that sort of thing? And so how can we reach them? Or do we just, blog like crazy, put some content out build an email list, do some email and different things like that. I think it depends on the client and their specific needs.

But overall, we needed to find who we’re going after, what the problem is, how you solve it and where do these people hang out and start being there and, building relationships and rapport building trust, right? Because no one does any anything unless they know and trust you. So we got to be there doing that, whatever that looks like.

So it could be email marketing. It could be direct mail back in the day, or just showing up and engaging in a community. If it’s, A Facebook group or something like that.

Chris Badgett: Speaking of community, I’ve seen you do a lot of great community work. I’ve seen you build your own communities. I’ve seen you get involved in other communities that you feel called to and also do partnerships and find clients in there.

I know you’re, you’ve done a lot like in the yoga and meditation space. What do you see is the right way I’ll put that in quotes, the right way to do community. These days, and ultimately if it’s for you or you’re helping a client do it, how does somebody build like a real sustainable community, both for lead generation, but also having a nice fulfill experience as possibly a community as part of the course or coaching program?

Dale Berkebile: Me personally, I’m passionate about the community piece of online learning. I think that I do a lot of online education myself. So I go through all kinds of courses in all kinds of areas that I’m interested in and things like that. And so I join communities and see all kinds of different communities that.

Are done well or done poorly. And I can tell you that the learning that I do when I go through a a course that has really good content is connecting with others that are going through similar experience, right? So we can share like what the heck is going on or, Hey, I’m having problems with the course can anyone tell me, how to find blah, blah, blah, whatever, and to me.

I would almost I would highly recommend that people find a way to add a community as part of their online education experience because, people are, I don’t know where we’re what’s the word I’m looking for? Just like people that connect, right? There’s something about humanity that wants to connect. And so creating a community that allows you to connect and share your experience and, you can be in there sharing, you can be the person offering the advice oh, here, go here and this, whatever, or try this and give some advice.

If you’re further along, or if you’re the newbie, you come in and if you ask questions and whatnot, you can get a whole lot out of it. It’s funny. I have I have some different programs that I’m going through now, where the community is like a huge piece of the gold as far as I’m concerned, because you connect with a lot of people people that are at your level and you can learn a lot.

Not just from the expert. That’s, teaching you, but from the users that are in the trenches going through this stuff. So I don’t know if that answered the question or whatnot. But I do think building, of course, is important. And there’s a whole lot of value that you can get from it from a user experience.

But then from a from a an educator, right from the person who’s doing the education, the teacher. For the instructor, the coach, whatever man, you can build some relationships. You just set yourself up for success and you get closer to the person. And then if it’s a solid program, I don’t know.

I feel like. I don’t know. It’s a really great way to build customer loyalty. And at the end of the day, we want people that are going to stick around. And you don’t get any better than, weekly showing up and doing something that offers value and then sharing some things throughout the week that shares value or having a team that’s there to support the people in need and ask questions and whatever.

I get super fired up when, as a user, if the coach or the trainer or whatever has great content, and then they have a course that’s amazing and they have a team that’s supporting and there’s one that I’m in now where the team is really amazing and they support, and.

It’s interesting seeing that it’s there’s groups that work and groups that don’t and the ones that don’t add a whole lot of value to the to the overall learning experience. But the ones that do, man, it’s just, know, hopefully that answered the question or help.

Chris Badgett: Oh, that’s very cool. Related to that, one of the things that makes you special as an online community builder and participant in communities is that you seem to have a good relationship with technology and balance and stuff. So for example, you were, you’re remain positive. There’s a lot of.

Buzz on the internet about people are saying like, Oh, I’m quitting Facebook. I’m quitting Instagram. You on the other hand, like sometimes when I post stuff and like our, one of our Facebook groups, I really appreciate it. When you take a second to hit the like button or drop a comment, you’re just like an engaged participant and you help people, if you have the answer to something you you chime in.

And in some of the communities that you’ve built, I’ve seen you’re very comfortable. You’re doing things like live streaming meditation together. And I think I even saw one where you were in the shower. Now you weren’t you were clothed and everything, but or yeah, it wasn’t like that, but you’re just very comfortable.

On social media and a lot of people are overwhelmed and you know have like either imposter syndrome or just fear a lot of fear or just a negative relationship with facebook as an example, how do you Cut and i’m sure you’re it’s not perfect like sometimes I spend too much time on social media and stuff like that.

But how do you, for such a long period of time, stay positive, create value, be yourself, remain engaged?

Dale Berkebile: So I, I love that question. Part of, you asked a, this is a multi tier question to some degree but let me just start with the people look at Facebook is, whatever.

I’m getting off Facebook and stuff like that. You have to do what you have to do. And I think work life balance is really important. And so if Facebook is dragging you down or whatever your platform is, I use Facebook quite a bit. So I say Facebook often if if it’s dragging you down, then yeah, we got to set boundaries and things like that so that we can have that work life balance or success in our life or not, go into anxiety mode or depression or all that kind of stuff.

And there’s all kinds of negativity and divisiveness out in the world and political stuff and all kinds of stuff, right? That can be very ugly. And so I understand when sometimes people want to we’ll say that Facebook or social media or whatever is a mess. And I’m like, in my life, I believe that you can either be part of the mess or you can work to fix it.

I am a believer that you be the change you want to see in the world. And so instead of showing up like, a jerk on Facebook or getting into Ugly banter back and forth show up in a positive way, just I don’t know. I probably about I don’t know, 11 years ago or something like that.

I struggled with depression and different things like that. And as I was creating my purpose. I wanted to change the world in some way. I’m like, I’m going to change the world. So I just showed up, started showing up and do post positive stuff and whatever. I’m like, I don’t know, someone might need to hear this and whatever everyone else, they will scroll over it.

And I

mean, any pretty cool person who is offering value, because again, I’m looking for, I’m looking to be the person I want. What am I looking for? When I get in there, when I join a group, I start, it’s funny. Facebook has these ratings now how top performers are top, whatever.

If I’m in a good group, I start plowing through the scoreboard of sorts because I get engaged and I start. Sharing and asking questions and doing whatever, because I want to be an active member. And that’s where the real value is. It’s, that’s where the value, it’s a lot of value for you as the student, but it’s a ton of value also for the the owner of the group, because you’re asking valuable questions and, or ideas that, I had a one of the groups that I’m in, I shared something and I’m like, this would be awesome.

And then two weeks later, the owner. Of the educator or whatever is like, Hey, we’re going to try, but I’m like, Oh, Hey, I knew where that idea came from. And think for me, it’s just showing up in a positive way. What do I want out of the community and be the person That I would want in my own communities, right?

And I have to be it before I can expect a bunch of people to come into my own community and be that person. Model the behavior, to some degree. So that’s awesome.

Chris Badgett: I know a part of you, in addition to being an excellent web designer and course creator coach yourself. You seem to find some balance from meditation, yoga, painting, art.

How did those things play into your life and work?

Dale Berkebile: Oh I think for meditation was one of the things that helped me get out of the depression that I was in. And once I went down that path and I said, holy crap, man, this is really Helpful to me. I wish I again, I wish I knew this before.

I feel a little bit obligated to help others with it. Yoga was something I added. Not too long ago. I started on yoga a little bit and it was partially to you. Add an exercise sort of program to my life because again, I was trying to like, balance out all these different areas to live.

The. Best life, the most healthy life, that sort of thing, the hell of good life. And Sunny, how that was something to get me active because, sit behind a computer all the time. You’re not always active depending on, what you do. And I wasn’t as active as I wanted to be.

So I added that as part of the mix. And then I really dove into that community. And art, I’ve always been creative and for about a year, I was like kicking around getting back into doing some painting. I hadn’t done painting for 30 years since I was in college and very little at that. And I was like, this might be something that’s fun.

So it was a curiosity thing but I was, hesitant. I kicked it around for a year and I’m like, Oh man, I gotta buy supplies. What if I suck? And all this kind of stuff, we get hung up on all this kind of head trash. And then I was just like, screw it, pulled the trigger and started painting.

I’ve been painting. Really consistently since October and knocked out, I don’t know how many paintings, quite a few of paintings. And and what I found was after a few months of doing that, I’m standing there and I’m looking at 1 of my paintings. I’m like, man, this brings a lot of joy.

This makes me really happy. And so I’m like. That is awesome, right? That’s what we need to find is things that just bring joy without any sort of I don’t know, goals or expectations or, whatever else when it comes to work life balance, we got to tap into some of those things that just fill the cup, so to speak.

And yeah, painting certainly done that for me, but I’ve always been creative and I see, creating courses and websites and all the marketing, all that stuff is creative as well. But this is a more pure creativity without any purpose necessarily. I’m not intentionally trying to sell or whatever.

I just started doing it for fun.

Chris Badgett: You’re also a husband and a father. And what are your, tips based on your lived experience with the craziness of entrepreneurship and being a creative person and including family and the work life balance, like I see you doing cool stuff with your family on social media and stuff like that, but what are some ideas or approaches you have to family?

Dale Berkebile: Yeah that can be challenging. I think I think, on some level, you just make time for it and you commit to just like you would commit to meeting, with a client or whatever you commit to time with family and stuff like that. And sometimes it’s easier said than done.

There are times where I’m working on the computer and sitting in the living room or whatever, and we’re together, but. Yeah. But I am certainly working, there are times when I’m on Facebook and I’m doing some different things. And, I’m there with family.

And so I’m not really there with family too. Ben, like yesterday, my my son’s birthday was on Wednesday. And yesterday we had a we went to, my wife. Set up a swim party or whatever. So he had a bunch of friends over and I just, took the day off and we went and did this big swim birthday party thing and stuff.

And that stuff is important. I think at the end of the day, connection with family and all that stuff is important. As important, maybe more important than all the business stuff. Making time for it and doing the best you can, I have two kids and I’ve been trying to make a group time and one on one time.

And, if you’re doing all that stuff, making time for the wife, making time for each one of the kids, making time for the whole family, that stuff can Add up quick too, and then it can go to overwhelm and burnout with work and art and like all that stuff. I think sometimes finding ways to incorporate different things together can help so for the art stuff, we did a little paint party together a couple 2 weeks ago, I think, and that was like great quality time.

Together and we were doing, something that I love and something that the family had a whole lot of fun with. Finding those overlaps where everyone is having fun or whatever my son. Here’s a funny 1 recently to my son wanted to have a game night, so I’m picking them up after school or whatever.

He’s can we have a game night? Whatever. And I’m like, yeah, we can. No, we had this, our coffee table was had all the stuff on it. And it was like the kid’s toys and all kinds of stuff. I’m like, we got to clean this stuff up. We can’t have a a game night or whatever, family night or whatever.

And he’s okay if I clean this stuff up, I’m like, okay, get at it. So sure enough, both of my boys went in and they started cleaning it up and stuff like that because they had a goal and they wanted to do stuff. So I think I don’t know that was really my just fell into my lap a little bit, but having them fired up so that we can do fun stuff as a family wanting to do fun stuff, maybe trying to set the tone for that.

I don’t know, I don’t know that. I have a great wisdom there, but try

Chris Badgett: awesome. Let’s talk a little bit more about your agency brand wise. What do you like? What kind of things do you do for clients? You mentioned marketing website, LMS building, but what are some of the details within all of that? What’s on offer at brand wise.

And that’s a, by the way, that’s a get brand wise. com.

Dale Berkebile: Yeah. I started out in the design space. Doing any kind of graphic design, whatever. But what I found was I wanted to evolve and get more into the branding side of things because I, what I found was to get results in the marketing, we had to do things.

We had to keep doing things. We had to stay out there in front of people and things like that. So the design is really the core and where I think A lot different than a whole lot of people. But but then over the years, so it’s been in April, it was 25 years. What I found was getting results is important.

So I’m looking for how I can help scale businesses, right? What I ran into in my own business was I wanted to scale it. I wanted to get to the point where I had employees. I wanted to do all these different things. Some of that took scalability and so building things that were getting results.

And that’s part of the reason I was doing direct mail. Then I moved to the marketing automation cause we could do that through SEO and different things like that. But it’s all about getting found and then making offers that get results. And beyond just the beauty of building the brand If we can build a system that goes from start to finish and gets people, gets the cash register ringing.

And also the customers happy and getting results because they need to get results too. Because if we’re not doing it for them to get results, then our results don’t really stick around that much. And that’s one of the things that I love about, online online learning is it’s a great way to connect with people.

It’s a great way to build that customer loyalty. It’s a great way to service people in an amazing way. And build a relationship over time instead of a lot of one off stuff. That was what I used to do in the past. Yeah.

Chris Badgett: One of the biggest challenges with working with LMS website clients can be, and it’s true for all web design.

And actually. Getting the content from the client is quite a challenge, even if it’s just text for the about page, or if somebody has a dream of making millions, teaching online through courses and coaching programs I’ve seen you. Have an extremely high output of videos, live videos, writ writing, social media posting.

So what are your tips for just being a prolific content creator? Cause sometimes getting, that first course or a lead magnet, whether it’s a PDF or a free mini course out, sometimes clients have trouble getting the gears turning and getting the content together. What would you advise?

Dale Berkebile: Yeah, I think that you have to see the value in it, right? If you’re not committed to it, that’s where I was saying earlier about commitment to things. If you’re not committed to blogging or, giving it a fair run blogging for a year, and usually I recommend twice a week and, whatever Two articles a week and then pushing it out on social and doing all these different things.

Like it’s some work. It’s a commitment. And if you’re not willing to do it, then maybe you find another Avenue. I don’t know what to tell you. But what I do know is if you want. A great community, then you have to be out there. If if you want to make some real money with the courses or whatever offerings that you do, you have to be out there.

So how do you get out there? And, it’s doing videos is good, doing live is good. Different things like that are a great way for people to see the, the real person, I guess behind the brand. In the old days we used to network at Chambers and different things like that to, to be out in the front of, connect with people.

But we hid behind the brand, right? Like we would put up a, whatever we did. And I did some work before, before the internet. We would, create logos and business cards and marketing materials and stuff like that. And the company, the real people would hide behind this brand that we make.

Now we’re able to connect. And so the videos, I think are an awesome way to do that. But At the end of the day, we still need to be out there. However, we’re doing it. And I think it’s just being committed to it. And at the end of the day, it’s committed to yourself, right? Your own company, because if you want success, you got to be out there doing it.

So that’s awesome.

Chris Badgett: Yeah. Yeah. It’s a commitment. I knew when I started a Facebook group, I was in there every day. And that’s been almost a decade now. And I knew what I was committing to.

Dale Berkebile: Yeah. And your Facebook group is awesome. It’s huge now. It’s been, it’s awesome. And seeing it grow.

Chris Badgett: Yeah, I think it’s around 9, 000 people and I’m the one that the biggest one. And I’m like, people ask me how’d you do that? I’m like, I showed up every day. And with a helping mindset.

Dale Berkebile: Yeah. Giving value.

Chris Badgett: That’s Dale from BrandWise. Go to GetBrandWise. com. In the spirit of community, how else can people connect with you, Dale?

Dale Berkebile: So you can find me on Facebook. That’s where I’m fairly active. You can I run hella good life is another company that I run. You can find me on Facebook for brand wise and for a hell of a good life on Twitter. But really Facebook is where I’m active. You can find me on LinkedIn searching for my name or brand wise, or I don’t know about how a good life maybe, but Yeah.

You want to interact and engage, you can find me on Facebook. That’s usually the best way to do a search for my name.

Chris Badgett: That’s Dale Burke, a bottle from get brand wise. com. And just as the final words of this episode, could you say your purpose statement again?

Dale Berkebile: Okay. So my purpose is to challenge people to become innovative leaders so that we can change the world together.

Chris Badgett: And that’s a wrap for this episode of LMS cast. Did you enjoy that episode? Tell your friends and be sure to subscribe so you don’t miss the next episode. And I’ve got a gift for you over at LifterLMS. com forward slash gift. Go to LifterLMS. com forward slash gift. Keep learning, keep taking action, and I’ll see you in the next episode.

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