Digital Products → How Ryan Sold a Million Stars

2X eCommerce Podcast

Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.

Guest’s Links:

• Website: Read the Book: How I Sold a Million Stars
• LinkedIn: Ryan Hart

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
• Instagram: 2X eCommerce Instagram
• Twitter: 2X eCommerce Twitter
• YouTube: 2X eCommerce YouTube

• (00:00) - How Ryan Sold a Million Stars
• (04:10) - Introduction to Digital Products
• (04:24) - From Insurance to E-commerce
• (05:47) - Building the First Digital Product
• (07:55) - The Star Dedication Concept
• (10:05) - Developing the Star Dedication Platform
• (13:58) - Launching with Groupon and Other Platforms
• (20:45) - Collecting Customer Feedback
• (21:54) - Expanding Product Offerings
• (23:11) - Business Growth and Exit Strategy
• (25:23) - Revenue and Side Business Insights
• (26:04) - Full-Time Job and Side Hustle
• (26:53) - Decision to Sell the Business
• (31:09) - Life After Selling the Business
• (32:35) - Current Ventures and Advice
• (37:17) - Final Thoughts and Takeaways

Creators & Guests

• Kunle Campbell - Host
• Ryan Hart - Guest