#34 - How to Build & Maintain Trust in Research (with Andy Smith of NFU Mutual)

MRX Lab

Brands powered by data and insight are 3x more likely to report significant improvements in the quality of their decision making. But how do you build trust and engagement with stakeholders to create a culture of insight? In this episode, we speak Andy Smith from NFU Mutual about how research professionals can begin on that journey.

Across 10 minutes, we discuss the role of a planned approach to communications, the importance of credibility, growing into a business leadership role and the challenges that often stand in our way.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Andy Smith, Insight Manager (LinkedIn)

For more info on NFU Mutual, visit https://www.nfumutual.co.uk

For more info on FlexMR, visit www.flexmr.net

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